Course Date:
TBA
Registration Period:
TBA
Duration:
14 hours / 2 days
Time:
9:00am to 5:00pm
Mode of Training:
Facilitated Learning (F2F)
Venue:
Singapore Polytechnic
Course Introduction
Most of such courses are 1-day long. They focus on either personal branding techniques or platform-focused implementation. Whereas, this course seeks to provide an introduction to personal brand drivers before delving into platforms and techniques to develop an online personal brand using an integrated digital marketing strategy.
Course Objective
This course covers the impact of digital marketing on personal branding, the identification of the drivers of personal branding towards future employment opportunities and the development of personal branding through digital marketing for one’s digital footprint.
Course Outline
By the end of the Course, participants will be able to:
1. Explain the impact of Digital Marketing on personal branding
2. Identify the drivers of personal branding towards future employment opportunities
3. Develop a personal branding through digital marketing for one’s digital footprint
Suitable for
Business, Management and Others (BMO)
Minimum Entry Requirements / Assumed Skills and Knowledge
Basic Computer Knowledge
Award / Certification / Accreditation
• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate
• Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the assessment and meet at least 75% attendance rate
| Applicants/Eligibility |
Total fees (incl. GST) |
| Singapore Citizens aged 40 and above1 |
$70.18 |
| Singapore Citizens aged below 40 |
$186.18 |
| Singapore Permanent Residents |
$186.18 |
| SME-sponsored Singapore Citizens and Permanent Residents2 |
$70.18 |
| Full Course Fee |
$620.60 |
Singaporeans aged 25 years and above may use **
SkillsFuture Credit balance to offset respective course fees.
1Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP's list of similar funded courses, click
here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.2Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here.
Funding Incentives
Please click here for more information on funding incentives.
Register HereEligible for SkillsFuture Credit
Terms and Conditions*Please note that once the maximum class size is reached, the online registration will be closed.
You may register your interest, and would be notified if there is new run. Application Procedure
1. All applications must be made via Online Registration at www.pace.sp.edu.sg
Course fees can be paid by the following payment modes:
a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.
b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy
c) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number.
*With effect from 1 August 2021, cheque payment will not be available.
2. All successful applicants will be notified with a letter of confirmation via email.
