Digital Marketing for Personal Branding

Course Date:

Registration Period:

14 hours / 2 days

9am to 5pm

Mode of Training:
Computer Lab

Singapore Polytechnic

Course Introduction

Most of such courses are 1-day long. They focus on either personal branding techniques or platform-focused implementation. Whereas, this course seeks to provide an introduction to personal brand drivers before delving into platforms and techniques to develop an online personal brand using an integrated digital marketing strategy. 

Course Objective

This course covers the impact of digital marketing on personal branding, the identification of the drivers of personal branding towards future employment opportunities and the development of personal branding through digital marketing for one’s digital footprint.

Course Outline

By the end of the Course, participants will be able to: 

1. Explain the impact of Digital Marketing on personal branding
2. Identify the drivers of personal branding towards future employment opportunities
3. Develop a personal branding through digital marketing for one’s digital footprint

Suitable for

Business, Management and Others (BMO) 

Minimum Entry Requirements / Assumed Skills and Knowledge

Basic Computer Knowledge

Award / Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate 
• Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the assessment and meet at least 75% attendance rate  

Course Fees payable:

Singapore Citizens aged below 40 and Singapore PRs Singapore Citizens Others
Non-SME sponsored 1Sponsored by SME 2Aged 40 and above  
(incl. GST)
(incl. GST)
(incl. GST)
(incl. GST)

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.
1 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information, click herePlease submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.
2 Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here.

Funding Incentives

Please click here for more information on funding incentives.


Register Here
Eligible for SkillsFuture Credit

Terms and Conditions

*Please note that once the maximum class size is reached, the online registration will be closed.

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy

c) Cheques
Please make cheques payable to “Singapore Polytechnic”. Do cross the cheque and write the Registration Reference ID, Applicant Name and NRIC/FIN number at the back of the cheque. When you have completed required details, you may mail the cheque here

Please note that an administrative charge of $15 will be imposed for any returned cheques from the bank or financial institution.

2. All successful applicants will be notified with a letter of confirmation via email.

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