course-banner-img Professional Development-2

Digital Marketing for Personal Branding

Topic:ICT, Media & Design

Course Type:Short & Modular Courses

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Overview

  • Course Date:

    TBA
  • Registration Period:

    TBA
  • Time:

    TBA,
    14 hours / 2 days
  • Mode of Training:

    Online via Ms Teams
  • Venue:

    -
  • Funding:

    Eligible for SkillsFuture Credit

Most of such courses are 1-day long. They focus on either personal branding techniques or platform-focused implementation. Whereas, this course seeks to provide an introduction to personal brand drivers before delving into platforms and techniques to develop an online personal brand using an integrated digital marketing strategy.

Course Objective

This course covers the impact of digital marketing on personal branding, the identification of the drivers of personal branding towards future employment opportunities and the development of personal branding through digital marketing for one’s digital footprint.

Course Outline

By the end of the Course, participants will be able to: 

1. Explain the impact of Digital Marketing on personal branding
2. Identify the drivers of personal branding towards future employment opportunities
3. Develop a personal branding through digital marketing for one’s digital footprint

Minimum Requirements

Basic Computer Knowledge

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the assessment and meet at least 75% attendance rate

Suitable for

Business, Management and Others (BMO) 

 

Course Fees

Full Fees (before GST): $580.00

Applicants/Eligibility SkillsFuture Funding GST* Subsidised Fee (after GST)
Singapore Citizens aged 40 and above¹ $522.00 $15.66 $73.66
Singapore Citizens aged below 40 $406.00 $15.66 $189.66
Singapore Permanent Residents and LTVP+ Holders $406.00 $15.66 $189.66
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders² $522.00 $15.66 $73.66
Others (Full fees payable) $0.00 $52.20 $632.20

As per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after baseline funding subsidy of 70%

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

¹ Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
² Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.


Funding Incentives

Please click here for more information on funding incentives.


Application Procedure

1. Application must be made through STEP. 

2. All successful applicants will be notified with a letter of confirmation via email.
 

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