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Essentials of Digital Marketing

Topic:ICT, Media & Design, Others

Course Type:Short & Modular Courses

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Overview

  • Course Date:

    27 Oct 2021 to 29 Oct 2021
  • Registration Period:

    14 Sep 2021 to 15 Sep 2021
  • Time:

    08:00 AM to 08:00 AM
  • Mode of Training:

    Classroom
  • Venue:

    -
  • Funding:

    -

Course Objective

Essentials of Digital Marketing is a 1.5 Day short course which will cover the absolute fundamentals of digital marketing. The course will uncover various tools within the digital marketing spectrum which aids businesses in managing their web presence, search ranking, social media, mobile and performance metrics. This will give participants a broader understanding of digital marketing and an appreciation of how proper implementation can lead to probable streamlining of business processes.

Course Outline

This course consists of a 1.5 day workshop where the trainers will share valuable insights into the experience while designing a digital marketing campaign. Through a blend of facilitated learning and immersive activities, you will learn about:

The Digital Marketing Landscape
Evaluating web presence
SEO/SEM
Social Media & Mobile Marketing
Performance Metrics & Analysis
The future of Digital Marketing

Minimum Requirements

Adults proficient in English

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Completion (electronic Certificate will be issued)
A Certificate of Completion will be awarded to participants who pass the assessment and meet at least 75% attendance rate

Suitable for

This course is designed for aspiring entrepreneurs, executives, managers, and business leaders who wants to develop a broad understanding of the dynamic world of digital marketing.

Course Fees

The course fees payable above are inclusive of 7% GST rate.

Applicants/Eligibility SkillsFuture Funding GST* Subsidised Fee (after GST)
Singapore Citizens aged 40 and above¹ $270.00 $8.10 $38.10
Singapore Citizens aged below 40 $210.00 $8.10 $98.10
Singapore Permanent Residents and LTVP+ Holders $210.00 $8.10 $98.10
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders² $270.00 $8.10 $38.10
Others (Full fees payable) $0.00 $27.00 $327.00

*As announced at Budget 2022, there will be no increase in government fees and charges for Singaporeans from 1 Jan 2023 to 31 Dec 2023. Also, as per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after baseline funding subsidy of 70%

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.


Funding Incentives

Please click here for more information on funding incentives.


Application Procedure

1. Application must be made through STEP. 

2. All successful applicants will be notified with a letter of confirmation via email.
 

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