Essentials of Digital Marketing

Course Date:

Registration Period:

10.5 hours / 1.5 days

Day 1: 9am to 5pm
Day 2: 9am to 12:30pm

Mode of Training:
Synchronised teaching using MS Team


Course Objectives
Essentials of Digital Marketing is a 1.5 Day short course which will cover the absolute fundamentals of digital marketing. The course will uncover various tools within the digital marketing spectrum which aids businesses in managing their web presence, search ranking, social media, mobile and performance metrics. This will give participants a broader understanding of digital marketing and an appreciation of how proper implementation can lead to probable streamlining of business processes.

Course Outline
This course consists of a 1.5 day workshop where the trainers will share valuable insights into the experience while designing a digital marketing campaign. Through a blend of facilitated learning and immersive activities, you will learn about:

The Digital Marketing Landscape
Evaluating web presence
Social Media & Mobile Marketing
Performance Metrics & Analysis
The future of Digital Marketing

Suitable for
This course is designed for aspiring entrepreneurs, executives, managers, and business leaders who wants to develop a broad understanding of the dynamic world of digital marketing.

Minimum Entry Requirements / Assumed Skills and Knowledge
Adults proficient in English

Award / Certification / Accreditation
• Certificate of Attendance (electronic Certificate will be issued)

Full Fees (before GST): $300.00
GST payable for all funding-eligible applicants*: $6.30
GST payable for others: $21.00

Applicants/EligibilitySkillsFuture FundingSubsidised Fee (after GST)
Singapore Citizens aged 40 and above1$270.00$36.30
Singapore Citizens aged below 40$210.00$96.30
Singapore Permanent Residents and LTVP+ Holders$210.00$96.30
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders2$270.00$36.30
Others (Full fees payable)$0.00$321.00 

*As per SSG’s policy, the GST payable is calculated based on 7% of the baseline funding subsidy of 70%

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.

Register Here

Eligible for SkillsFuture Credit
Terms and Conditions

*Please note that once the maximum class size is reached, the online registration will be closed.
You may register your interest, and would be notified if there is new run.

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy

c) Cheques
Please make cheques payable to “Singapore Polytechnic”. Do cross the cheque and write the Registration Reference ID, Applicant Name and NRIC/FIN number at the back of the cheque. When you have completed required details, you may mail the cheque here

Please note that an administrative charge of $15 will be imposed for any returned cheques from the bank or financial institution.

2. All successful applicants will be notified with a letter of confirmation via email.