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Executive Masterclass on Strategic E-Commerce Management

Topic:Business Management

Course Type:Short & Modular Courses

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Overview

  • Course Date:

    TBA
  • Registration Period:

    TBA
  • Time:

    TBA,
    8 hours
  • Mode of Training:

    Facilitated Learning (F2F)
  • Venue:

    Singapore Polytechnic
  • Funding:

    Eligible for SkillsFuture Credit

Providing business owners with strategic knowledge and mindsets for digital transformation

Course Objective

This course equips participants with the knowledge and mindsets to digitalise’ their business from offline to online through e-commerce and social media platforms. This course teaches participants how to generate sales and leads through digital mediums and knowledge of strategies to kickstart business owners’ digital transformation journeys’.

Course Outline

By the end of the course, participants will be able to: 

1. Develop Specific-to-Industry Digital Marketing Strategy
2. Apply E-commerce platforms insights to execute the Marketing Strategy.

Topics to be covered

1 Digital Business Strategies
2. Digital branding strategies and techniques
3. Sales and Lead generation for e-commerce and social media platforms
4. Business Transformation from Offline to Online
5. Data -driven Analytics Strategies
6. Low-cost marketing strategies

Minimum Requirements

Proficient in English and E-commerce

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the examination and meet at least 75% attendance rate

Suitable for

Business owners / decision makers / managers involved in e-commerce related projects

Course Fees

Full Fees (before GST): $480.00

Applicants/Eligibility SkillsFuture Funding GST* Subsidised Fee (after GST)
Singapore Citizens aged 40 and above¹ $432.00 $12.96 $60.96
Singapore Citizens aged below 40 $336.00 $12.96 $156.96
Singapore Permanent Residents and LTVP+ Holders $336.00 $12.96 $156.96
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders² $432.00 $12.96 $60.96
Others (Full fees payable) $0.00 $43.20 $523.20

As per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after baseline funding subsidy of 70%

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1 Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.


Funding Incentives

Please click here for more information on funding incentives.


Application Procedure

1. Application must be made through STEP. 

2. All successful applicants will be notified with a letter of confirmation via email.
 

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