Executive Masterclass on Strategic E-Commerce Management

Course Date:
TBA

Registration Period:
TBA

Duration:
8 hours

Time:
9:00am to 6:00pm

Mode of Training:
Facilitated Learning (F2F)

Venue:
Singapore Polytechnic


Course Introduction

Providing business owners with strategic knowledge and mindsets for digital transformation


Course Objective

This course equips participants with the knowledge and mindsets to digitalise’ their business from offline to online through e-commerce and social media platforms. This course teaches participants how to generate sales and leads through digital mediums and knowledge of strategies to kickstart business owners’ digital transformation journeys’.


Course Outline

By the end of the course, participants will be able to: 

1. Develop Specific-to-Industry Digital Marketing Strategy
2. Apply E-commerce platforms insights to execute the Marketing Strategy.

Topics to be covered

1 Digital Business Strategies
2. Digital branding strategies and techniques
3. Sales and Lead generation for e-commerce and social media platforms
4. Business Transformation from Offline to Online
5. Data -driven Analytics Strategies
6. Low-cost marketing strategies


Suitable for

Business owners / decision makers / managers involved in e-commerce related projects


Minimum Entry Requirements / Assumed Skills and Knowledge

Proficient in English and E-commerce


Award / Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the examination and meet at least 75% attendance rate

Applicants/EligibilityTotal fees (incl. GST)
Singapore Citizens aged 40 and above1$58.08
Singapore Citizens aged below 40$154.08
Singapore Permanent Residents$154.08
SME-sponsored Singapore Citizens and Permanent Residents2$58.08
Others (Full fees payable)$513.60
Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.


Register Here

Eligible for SkillsFuture Credit
Terms and Conditions

*Please note that once the maximum class size is reached, the online registration will be closed. You may register your interest, and would be notified if there is a new run.

Application Procedure

1. All applications must be made via Online Registration at www.pace.sp.edu.sg
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy

c) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number. 

*With effect from 1 August 2021, cheque payment will not be available 

2. All successful applicants will be notified with a letter of confirmation via email.

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