Introduction to Service Innovation

Course Date:

Registration Period:

10.5 hours / 1.5 days

Day 1: 9am to 5pm
Day 2: 9am to 12:30pm

Mode of Training:

Business School, Harvard Room

Course Objective
Service Innovation is one of the most powerful ways to achieve organisational excellence in today's globally competitive economy. Creating distinctive customer experiences is the future of innovation. To delight your customers, you must design your service to create memorable, empathetic experiences that meet their expectations and advance your strategy. The best companies discover what their customers’ desire and then design and deliver it in memorable and human-centric way.

This introductory workshop equips participants with an understanding of how organizations achieve desired customer experiences through service innovation. It will provide them an understanding of the process and techniques to approach and develop innovative services and concepts that will enhance and reinvent the customers’ journey meaningfully. By creating a compelling user experience, the objective is to foster an ecosystem that is more sustainable and effective for organisational success.

Course Outline
This course consists of a 1-day workshop and a half-day seminar where practitioners will be invited to share their insights and experience with the participants.
Through a blend of facilitated learning and immersive activities, this course will enable you to:

Gain a better appreciation for the Service Innovation Process
Engage in a few hands-on activities that employ the sensibilities of Design Thinking to approach and foster innovation in an organisation
Get to know other professionals in the service industry and learn from their standards of excellence

Suitable for

This course is designed for executives, managers, and business leaders who are looking for ways to improve themselves or their business through innovation.

Minimum Entry Requirements / Assumed Skills and Knowledge

Adults proficient in English

Award / Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)

Course Fees payable:

Singapore Citizens aged below 40 and Singapore PRs Singapore Citizens Others
Non-SME sponsored 1Sponsored by SME 2Aged 40 and above  
(incl. GST)
(incl. GST)
(incl. GST)
(incl. GST)

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.
1 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information, click herePlease submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.
2 Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here.

Funding Incentives

Please click here for more information on funding incentives.


Register Here
Eligible for SkillsFuture Credit

Terms and Conditions

*Registration may be closed once seats are filled up

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy

c) Cheques
Please make cheques payable to “Singapore Polytechnic”. Do cross the cheque and write the Registration Reference ID, Applicant Name and NRIC/FIN number at the back of the cheque. When you have completed required details, you may mail the cheque here

Please note that an administrative charge of $15 will be imposed for any returned cheques from the bank or financial institution.

2. All successful applicants will be notified with a letter of confirmation via email.
Chat with us