Introduction to Service Innovation

Course Date:

Registration Period:

10.5 hours / 1.5 days


Day 1: 9:00am to 5:00pm
Day 2: 9:00am to 12:30pm

Mode of Training:
Facilitated Learning (F2F)

Singapore Polytechnic

Course Objective

Service Innovation is one of the most powerful ways to achieve organisational excellence in today's globally competitive economy. Creating distinctive customer experiences is the future of innovation. To delight your customers, you must design your service to create memorable, empathetic experiences that meet their expectations and advance your strategy. The best companies discover what their customers’ desire and then design and deliver it in memorable and human-centric way.

This introductory workshop equips participants with an understanding of how organizations achieve desired customer experiences through service innovation. It will provide them an understanding of the process and techniques to approach and develop innovative services and concepts that will enhance and reinvent the customers’ journey meaningfully. By creating a compelling user experience, the objective is to foster an ecosystem that is more sustainable and effective for organisational success.

Course Outline

This course consists of a 1-day workshop and a half-day seminar where practitioners will be invited to share their insights and experience with the participants.
Through a blend of facilitated learning and immersive activities, this course will enable you to:

Gain a better appreciation for the Service Innovation Process
Engage in a few hands-on activities that employ the sensibilities of Design Thinking to approach and foster innovation in an organisation
Get to know other professionals in the service industry and learn from their standards of excellence

Suitable for

This course is designed for executives, managers, and business leaders who are looking for ways to improve themselves or their business through innovation.

Minimum Entry Requirements / Assumed Skills and Knowledge

Adults proficient in English

Award / Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

Applicants/Eligibility Total fees (incl. GST)
Singapore Citizens aged 40 and above1 $36.30
Singapore Citizens aged below 40 $96.30
Singapore Permanent Residents $96.30
SME-sponsored Singapore Citizens and Permanent Residents2 $36.30
Full Course Fee $321.00
Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP's list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.
2Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here

Funding Incentives

Please click here for more information on funding incentives.

Register Here

Eligible for SkillsFuture Credit
Terms and Conditions

*Please note that once the maximum class size is reached, the online registration will be closed.
You may register your interest, and would be notified if there is new run.

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy

c) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number. 

*With effect from 1 August 2021, cheque payment will not be available.

2. All successful applicants will be notified with a letter of confirmation via email.

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