Persuasive Communication with Data Storytelling

Course Date:
7 to 8 Dec 2022

Registration Period:
16 Sep to 20 Nov 2022

15 hours

9:00am to 5:30pm

Mode of Training:
Facilitated Learning (F2F) 

Singapore Polytechnic 

Course Introduction

This course aims to equip participants with the skills to craft compelling narratives using effective data storytelling techniques. 

Course Objective

Participants will generate data visualisations, and apply narrative elements and persuasive delivery techniques to influence others or shape their perspectives. Upon completion of this course, participants should demonstrate the competency in using persuasive communication to convince stakeholders intellectually and effectively to call them into action.

Course Outline

By the end of the course, participants will be able to: 

1. Examine the different pre-attentive features and visualizations of Factor or Anomaly data stories
2. Consolidate findings from the combined data and visualizations to form or support a focal point of the story
3. Deliver a persuasive data story

Topics to be covered

1. Data Storytelling
2. Messages and Messaging Techniques
3. Narrative Frameworks
4. Persuasive Delivery Techniques

Suitable for

Data Engineer / Data Analyst

Minimum Entry Requirements / Assumed Skills and Knowledge

Basic English (written and spoken) proficiency

Award / Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the examination and meet at least 75% attendance rate

Full Fees (before GST): $820.00
GST payable for all funding-eligible applicants*: $17.22
GST payable for others: $57.40

Applicants/EligibilitySkillsFuture FundingSubsidised Fee (after GST)
Singapore Citizens aged 40 and above1$738.00$99.22
Singapore Citizens aged below 40$574.00$263.22
Singapore Permanent Residents and LTVP+ Holders$574.00$263.22
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders2$738.00$99.22
Others (Full fees payable)$0.00$877.40

*As per SSG’s policy, the GST payable is calculated based on 7% of the baseline funding subsidy of 70%

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.

Register Here

Eligible for SkillsFuture Credit
Terms and Conditions

*Please note that once the maximum class size is reached, the online registration will be closed. You may register your interest, and would be notified if there is a new run.

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy

c) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number. 

*With effect from 1 August 2021, cheque payment will not be available 

2. All successful applicants will be notified with a letter of confirmation via email.