Professional Branding with LinkedIn

Course Date:

Registration Period:

7 hours / 1 day

9:00am to 5:00pm

Mode of Training:
Facilitated Learning (F2F) and Facilitated Learning (Online Synchronous)

Singapore Polytechnic

Course Introduction

The digital age has taken professionalization to a whole new level. Individuals and corporations must be able to position themselves in the fiercely overcrowding digital media. Learn how to effectively use LinkedIn to help you gain a competitive advantage.

Course Objective

The course empowers individuals the ability to professionally brand themselves in the digital age for optimal positioning and recognition in the marketplace/ industry for professional or career success.

Course Outline

Topics to be covered

1. Introducing the Power of LinkedIn
2. Positioning for Professional/Career Success (Theory & Hands-on)
3. Creating a Professional LinkedIn Account with Bio-data (Theory and Hands-on)
4. Review and Critique on selected LinkedIn Accounts (Community of Practice)
5. Introduction to Content Marketing (Theory and Hands-on)
6. Establish Online Connections Professionally with Smart Tips (Theory and Hands-on)
7. Create and Canvass Opportunities (Theory and Hands-on)

Suitable for

All job roles pertaining to PMETs.

Minimum Entry Requirements / Assumed Skills and Knowledge

Learners are PMETs proficient in English language and familiar with basic IT and internet skills.

Award / Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

Applicants/EligibilityTotal fees (incl. GST)
Singapore Citizens aged 50 and above$27.83
Singapore Citizens aged below 50;
Singapore Permanent Residents;
or Foreigners

Funding Incentives

Please click here for more information on funding incentives.

Register Here

Eligible for SkillsFuture Credit
Terms and Conditions

*Please note that once the maximum class size is reached, the online registration will be closed.
You may register your interest, and would be notified if there is new run.

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy

c) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number.

*With effect from 1 August 2021, cheque payment will not be available.

2. All successful applicants will be notified with a letter of confirmation via email.

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