Understanding Digital Marketing Analytics

Course Date:

Registration Period:

14 hours / 2 days

9:00am to 5:00pm

Mode of Training:
Facilitated Learning (F2F)

Singapore Polytechnic

Course Introduction

This course introduces participants to the fundamental concepts of analytics and its role in digital marketing.

Most of such courses are either focused on Google Analytics platforms (too specific) or digital marketing fundamentals (too broad-based). Whereas, this course aims to provide a balanced perspective of various digital marketing analytics tools for participants to decide on appropriate tools to implement and use within their organisation. 

Course Objective

This course provides the learning of fundamental concepts of analytics and its role in Digital Marketing, the application of the existing and emerging digital marketing analysis tools in the industry and emphasising the importance of analytical thinking in the deployment of digital marketing strategies.

Course Outline

By the end of the Course, participants will be able to: 

1. Describe fundamental concepts of analytics and its role in Digital Marketing
2. Evaluate existing and emerging digital marketing tools in the industry
3. Explain the importance of analytical thinking in the usage of digital marketing strategies

Suitable for

Business, Marketing & Data Marketing Analysis Professionals

Minimum Entry Requirements / Assumed Skills and Knowledge

Basic Computer/Marketing Knowledge

Award / Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the assessment and meet at least 75% attendance rate

Full Fees (before GST): $580.00
GST payable for all funding-eligible applicants*: $12.18
GST payable for others: $40.60 

Applicants/EligibilitySkillsFuture FundingSubsidised Fee (after GST)
Singapore Citizens aged 40 and above1$522.00 $70.18
Singapore Citizens aged below 40$406.00$186.18
Singapore Permanent Residents and LTVP+ Holders$406.00$186.18
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders2$522.00 $70.18
Others (Full fees payable)$0.00$620.60 

*As per SSG’s policy, the GST payable is calculated based on 7% of the baseline funding subsidy of 70%

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.

Register Here

Eligible for SkillsFuture Credit
Terms and Conditions

*Please note that once the maximum class size is reached, the online registration will be closed.
You may register your interest, and would be notified if there is new run.

Application Procedure

1. All applications must be made via Online Registration at www.pace.sp.edu.sg
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy

c) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number.

*With effect from 1 August 2021, cheque payment will not be available.

2. All successful applicants will be notified with a letter of confirmation via email.