14 hours / 2 days
9am to 5pm
Mode of Training:
Classroom and/or workshop/laboratory
This course introduces participants to the fundamental concepts of analytics and its role in digital marketing.
Most of such courses are either focused on Google Analytics platforms (too specific) or digital marketing fundamentals (too broad-based). Whereas, this course aims to provide a balanced perspective of various digital marketing analytics tools for participants to decide on appropriate tools to implement and use within their organisation.
This course provides the learning of fundamental concepts of analytics and its role in Digital Marketing, the application of the existing and emerging digital marketing analysis tools in the industry and emphasising the importance of analytical thinking in the deployment of digital marketing strategies.
By the end of the Course, participants will be able to:
1. Describe fundamental concepts of analytics and its role in Digital Marketing
2. Evaluate existing and emerging digital marketing tools in the industry
3. Explain the importance of analytical thinking in the usage of digital marketing strategies
Business, Marketing & Data Marketing Analysis Professionals
Minimum Entry Requirements / Assumed Skills and Knowledge
Basic Computer/Marketing Knowledge
Award / Certification / Accreditation
• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate
• Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the assessment and meet at least 75% attendance rate
Course Fees payable:
|Singapore Citizens aged below 40 and Singapore PRs ||Singapore Citizens ||Others |
|Non-SME sponsored ||1Sponsored by SME ||2Aged 40 and above || |
Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.
1 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.
2 Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here.
Please click here for more information on funding incentives.
*Please note that once the maximum class size is reached, the online registration will be closed.
1. All applications must be made via Online Registration at www.pace.sp.edu.sg
Course fees can be paid by the following payment modes:
a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.
b) For NETS payment, you can pay at:
Please make cheques payable to “Singapore Polytechnic”. Do cross the cheque and write the Registration Reference ID, Applicant Name and NRIC/FIN number at the back of the cheque. When you have completed required
details, you may mail the cheque here.
Please note that an administrative charge of $15 will be imposed for any returned cheques from the bank or financial institution.
2. All successful applicants will be notified with a letter of confirmation via email.