Writing Press Releases

Course Date:

Registration Period:

7 hours

9:00am to 5:00pm

Mode of Training:
Facilitated Learning (Online Synchronous)


Course Introduction

There will be hands-on and step-by-step training for untrained participants (who are often double-hatting in a PR-Public Relations role) to handle the media during a sudden crisis.

Course Objective

This course equips participants with skills to identify the functions of press releases, write effective press releases and how to liaise with the media.

Course Outline

By the end of the course, participants will be equipped with skills to: 

• Identify the functions of press releases
• Write effective press releases
• Contact and liaise with the media

Suitable for

• Store / Outlet Manager in the Retail sector
• Personnel in a supervisory / management position in Professional Services

Minimum Entry Requirements / Assumed Skills and Knowledge

Pass in “O” level English Language.

Award / Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the examination and meet at least 75% attendance rate

Applicants/EligibilityTotal fees (incl. GST)
Singapore Citizens aged 40 and above1$70.18
Singapore Citizens aged below 40$186.18
Singapore Permanent Residents$186.18
SME-sponsored Singapore Citizens and Permanent Residents2$70.18
Full Course Fee$620.60
Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.

Register Here

Eligible for SkillsFuture Credit
Terms and Conditions

*Please note that once the maximum class size is reached, the online registration will be closed.
You may register your interest, and would be notified if there is new run.

Application Procedure

1. All applications must be made via Online Registration at www.pace.sp.edu.sg
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
PACE Academy

c) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number. 

*With effect from 1 August 2021, cheque payment will not be available.

2. All successful applicants will be notified with a letter of confirmation via email.