Introduction
Looking to get a head start in your career,
while still furthering your education and deepening your skills in digital
content marketing? The Work-Study Programme (Digital Content
Marketing) (WSProg-DCM) can be your answer.
Jointly offered by Singapore Polytechnic (SP) and Singapore
University of Social Sciences (SUSS), the WSProg-DCM is a 12-month work-study programme
created out of a convergence of three industries: Media, Marketing and Info-communication
Technology. The programme is targeted at motivated fresh
polytechnic graduates who want to stand out from the crowd by jump-starting
their full-time careers with WSP companies (with full pay), while
simultaneously receiving sponsored part-time structured training in digital
content marketing from SP and SUSS.
Course Objectives
The WSProg-DCM is designed to deepen the skills and knowledge of participants in Digital Content Marketing, through structured institutional-based learning, complemented by on-the-job training by participating employers.
Content Marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action” (Content Marketing Institute).
Suitable for
Motivated fresh polytechnic graduates from the sectors below, who are seeking to launch their careers with reputable companies at competitive full-time salaries, while at the same time receiving fully sponsored part-time training in digital content marketing from SP and SUSS:
- Business/ marketing
- Design
- Info-communications
- Media and communication
Past and Current Participating Companies
- ASIA PR WERKZ PTE LTD
- JUZZ WEB PTE LTD
- GROUPM SINGAPORE PTE LTD
- XAXIS ASIA PACIFIC PTE LTD
- THE FUTURE OF COOKING PTE LTD
- INSIGHTDERS PTE LTD
- JAL YOGA INTERNATIONAL PTE LTD
- BLACKBEAN IDEAS PTE LTD
- FABLE STUDIO PTE LTD
- MULLENLOWE SINGAPORE PTE LTD
Course Pathway
ArticulationAfter the WSP, interested graduates may choose to continue with another 3 modules (about 6 months), that lead to a certificate and/or credit exemptions for an SUSS minor in Digital Content Marketing.
Minimum Entry Requirements
1. The entry requirements for WSP participants are:
The applicant must be Singapore Citizen or Singapore Permanent Resident of Singapore, and shall be a graduate from Full-time Polytechnic Diploma/ITE Technical Diploma/ITE Technical Engineering Diploma/ITE Work-Learn Technical Diploma within 36 months of graduation or from his last day of ORD. SP will evaluate individuals who have graduated for more than 36 months but within 5 years from the date of gradation or ORD on a case-by-case basis.
The list of eligible diplomas offered by local polytechnics are as follows:
Polytechnic | Course |
Singapore Polytechnic | Diploma in Business Administration |
Diploma in Business Information Technology |
Diploma in Business Innovation and Design |
Diploma in Creative Writing for Television and New Media |
Diploma in Information Technology |
Diploma in Media and Communication |
Diploma in Visual Communication & Media Design |
Nanyang Polytechnic | Diploma in Business Intelligence & Analytics |
Diploma in Business Management |
Diploma in Marketing |
Diploma in Mass Media Management |
Diploma in Motion Graphics & Broadcast Design |
Diploma in Visual Communication |
Ngee Ann Polytechnic | Diploma in Advertising & Public Relations |
Diploma in Business Studies |
Diploma in Chinese Media & Communication |
Diploma in Film, Sound & Video |
Diploma in Mass Communication |
Temasek Polytechnic | Diploma in Business Information Technology |
Diploma in Business Intelligence & Analytics |
Diploma in Marketing |
Diploma in Communication Design |
Diploma in Digital Film & Television |
Diploma in Communications & Media Management |
Republic Polytechnic | Diploma in Business Applications |
Diploma in Consumer Behaviour and Research |
Diploma in Mass Communication |
Diploma in Media Production and Design |
Other fresh local diploma graduates may be considered on a case-by-case basis.
2. The entry requirements for Stackable Module participants are:
Diploma or higher qualification holder in Business/ Marketing, Design, Info-comms or Media and Communication diploma from one of the polytechnics in Singapore. Applicants with other equivalent qualifications will be considered on a case-by-case basis.
Course Outline
Participants in this WSProg-DCM will undergo a structured 12-month course which comprises of campus-based lessons and on-the-job training at the company’s workplace. E-Learning will also be used to give participants greater flexibility to learn independently at their own pace.
The course consists of five modules conducted over two semesters within one academic year. Classes will generally be conducted one evening (three hours) per week.
Please click here for the module synopses.
WSProg-DCM |
Semester 1 (July to Nov) | Video Storytelling Techniques |
Social Media Creation & Management |
Semester 2 (Jan to May) | Digital Video Content Creation |
Web Analytics |
Strategic Social Media Management * |
* module is conducted by SUSS
Award / Certification / Accreditation
Upon completion of the WSProg-DCM, the participant will be awarded a Certificate of Completion.
Course Fees
| Work-Study Post-Diploma leading to Specialist Diploma in Digital Content Marketing |
|---|
| | SINGAPORE CITIZENS | SINGAPORE PR | ENHANCED TRAINING SUPPORT FOR SME SCHEME (for SC)* | ENHANCED TRAINING SUPPORT FOR SME SCHEME (for PR)** |
|---|
| Semester 1 | $419.87 | $1,119.65 | $289.07 | $334.85 |
| Semester 2 | $419.87 | $1,119.65 | $289.07 | $334.85 |
| Total Course Fees: | $839.74
| $2,239.30 | $578.14 | $669.70 |
The course fees listed above do not include fees for the SUSS module "Strategic Social Media Management" ($442.34 incl. GST + $64.20 (one-time application fees)).
The course fees for WSP participants will be fully sponsored by the hiring company.
*SC - Singapore Citizens
**PR - Permanent Residents
Course Fees for Stackable Module
| MODULE | SC < AGE 40
AFTER SUBSIDY | SC >= AGE 40
AFTER SUBSIDY |
| Video Storytelling Techniques | $203.51 | $135.68 |
| Social Media Creation & Management | $203.51 | $135.68 |
| Digital Video Content Creation | $203.51 | $135.68 |
| Web Analytics | $203.51 | $135.68 |
Other Fees Payable:
| FEE DESCRIPTION | PER SEMESTER (AFTER GST) |
|---|
| | SINGAPORE CITIZENS | SINGAPORE PR AND OTHERS |
|---|
| Examination Fee | - | $16.05 |
| Miscellaneous Fee | $7.49 | $7.49 |
| Statutory Licence Fee (CLASS) | $1.01 | $1.01 |
| Insurance Fee (GPA) | $1.70 | $1.70 |
| Total | $10.20 | $26.25 |
- The fees shown (inclusive of 7% GST) are indicative as they are based on prevailing funding policies and subject to review.
- Fee is payable on a semester basis.
Refund Policy:
- Withdraw within 2 weeks before semester commencement, 70% refund of paid course fee.
- Withdraw on or after date of semester commencement, no refund of paid course fee.
Please note that other fees paid are non-refundable.
Date of Course Commencement
TBC
For WSP Participants:
Please click here to submit the WSP Participation e-Form, and resume, and portfolio (if applicable).
As there a variety of media job scopes available, and your resume/portfolio will be forwarded to all WSP companies, please specify in your resume your preferred areas of interest (your top 3 or 4), for better matching by the companies. For example:
- Advertising (Creative, Media, Digital/Social media, etc)
- Content Production / Creation
- Content Marketing / Strategy
- Design
- Events Management
- Media Research
- Public Relations (including corporate/marketing communications)
- Writing related
- Others (please specify)
For non-WSP Participants (stackable module): Application is closed.
Class schedule:
One evening (three hours) per week
Duration:
200 hours
Enquiries
Email: pace_wsp@sp.edu.sg
For course specific details, please contact the course managers below :
Name: Mr Ng Chee Teng
Email: NG_Chee_Teng@sp.edu.sg
