Course Introduction:
Looking to get a head start in your career, while still furthering your education and deepening your skills in digital content marketing? The Work-Study Programme (Digital Content Marketing) (WSProg-DCM) can be your answer.
Jointly offered by Singapore Polytechnic (SP) and Singapore University of Social Sciences (SUSS), the WSProg-DCM is a 12-month work-study programme created out of a convergence of three industries: Media, Marketing and Info-communication Technology. The
programme is targeted at motivated fresh polytechnic graduates who want to stand out from the crowd by jump-starting their full-time careers with WSP companies (with full pay), while simultaneously receiving sponsored part-time structured training
in digital content marketing from SP and SUSS.
The WSProg-DCM is designed to deepen the skills and knowledge of participants in Digital Content Marketing, through structured institutional-based learning, complemented by on-the-job training by participating employers.
Content Marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive
profitable customer action” (Content Marketing Institute).
Course Duration and Training Mode:
Date of Course Commencement:
Jul 2023
Course Duration:
200 hours (12months)
Training Mode :
Facilitated Learning (F2F/ Online Synchronous) conducted by SP and structured On-the-Job Training (OJT) with the participating company.
Venue:
Singapore Polytechnic (facilitated classroom training) and participating company (on-the-job training).
Course Outline:
Participants in this WSProg-DCM will undergo a structured 12-month course which comprises of campus-based lessons and on-the-job training at the company’s workplace. E-Learning will also be used to give participants greater flexibility to learn
independently at their own pace.
The course consists of five modules conducted over two semesters within one academic year.
WSProg-DCM |
Semester 1
(July to Nov) | Video Storytelling Techniques |
Social Media Creation & Management |
Semester 2
(Jan to May) | Digital Video Content Creation |
Digital Content Development |
Strategic Social Media Management * |
* module is conducted by SUSS
Please click here for module synopsis
Suitable For:
Motivated fresh polytechnic graduates from the sectors below, who are seeking to launch their careers with reputable companies at competitive full-time salaries, while at the same time receiving fully sponsored part-time training in digital content marketing
from SP and SUSS:
• Business/ marketing
• Design
• Info-communications
• Media and communication
Minimum Entry Requirements:
1. Applicants must be a Singapore Citizen or Singapore Permanent Resident of Singapore.
2. Applicants must be a graduate with a Full-time Polytechnic Diploma/ITE Technical Diploma/ITE Technical Engineering Diploma/ITE Work-Learn Technical Diploma within 36 months of graduation or from his last day of ORD.
3. Applicants must be hired by one of the participating companies for this Work-Study Programme.
4. The list of eligible diplomas offered by local polytechnics are as follows:
Singapore Polytechnic
• Diploma in Business Administration
• Diploma in Business Information Technology
• Diploma in Business Innovation and Design
• Diploma in Creative
Writing for Television and New Media
• Diploma in Information Technology
• Diploma in Media and Communication
• Diploma in Visual Communication & Media Design
Nanyang Polytechnic
• Diploma in Business Intelligence & Analytics
• Diploma in Business Management
• Diploma in Marketing
• Diploma in Mass Media Management
• Diploma in Motion Graphics & Broadcast Design
• Diploma in Visual Communication
Ngee Ann Polytechnic
• Diploma in Advertising & Public Relations
• Diploma in Business Studies
• Diploma in Chinese Media & Communication
• Diploma in
Film, Sound & Video
• Diploma in Mass Communication
Temasek Polytechnic
• Diploma in Business Information Technology
• Diploma in Business Intelligence & Analytics
• Diploma in Marketing
• Diploma in Communication
Design
• Diploma in Digital Film & Television
• Diploma in Communications & Media Management
Republic Polytechnic
• Diploma in Business Information Technology
• Diploma in Business Intelligence & Analytics
• Diploma in Marketing
• Diploma in Communication
Design
• Diploma in Digital Film & Television
• Diploma in Communications & Media Management
SP will evaluate individuals who have graduated for more than 36 months but within 5 years from the date of gradation or ORD on a case-by-case basis.
Past/Current Participating Companies:
- ASIA PR WERKZ PTE LTD
- JUZZ WEB PTE LTD
- GROUPM SINGAPORE PTE LTD
- XAXIS ASIA PACIFIC PTE LTD
- THE FUTURE OF COOKING PTE LTD
- INSIGHTDERS PTE LTD
- JAL YOGA
INTERNATIONAL PTE LTD
- BLACKBEAN IDEAS PTE LTD
- FABLE STUDIO PTE LTD
- MULLENLOWE SINGAPORE PTE LTD
Award / Certification / Accreditation
Upon completion of the WSProg-DCM, the participant will be awarded a Certificate of Completion.
| S/N | Certificate Name | Singapore Citizens | Singapore Permanent Residents | Enhanced Training Support for SME scheme (For Singapore Citizens) | Enhanced Training Support for SME scheme (For Singapore Permanent Residents) |
| 1 | Semester 1 | $426.29 | $1,136.77 | $293.49 | $339.97 |
| 2 | Semester 2 | $426.29 | $1,136.77 | $293.49 | $339.97 |
| | Total Course Fees: | $852.58 | $2,273.54 | $586.98 | $679.94 |
The course fees listed above do not include fees for the SUSS module "Strategic Social Media Management"
Please note that there will be a one-time application fees of $64.20 payable to SUSS. (subjected to SUSS terms and conditions).
The course fees for WSP participants will be fully sponsored by the hiring company.
*SC - Singapore Citizens
**PR - Permanent Residents
Course Fees for Stackable Module
MODULE | SC < AGE 40
AFTER SUBSIDY | SC >= AGE 40
AFTER SUBSIDY |
Video Storytelling Techniques | $203.51 | $135.68 |
Social Media Creation & Management | $203.51 | $135.68 |
Digital Video Content Creation | $203.51 | $135.68 |
Digital Content Development | $203.51 | $135.68 |
Other Fees Payable
(Incl. GST) | Singapore Citizens | Singapore Permanent Residents
and Others |
| Examination Fees | - | $16.05 |
| Miscellaneous Fee | $7.49 | $7.49 |
| Statutory Licence Fee (CLASS) | $1.01 | $1.01 |
| Insurance Fee (GPA) | $1.70 | $1.70 |
| Total | $10.20 | $26.25 |
*Not subjected to GST
- The fees shown (inclusive of 7% GST) are indicative as they are based on prevailing funding policies and subject to review.
- Module Certificate Fee is payable on a semester basis/Post Diploma Module Certificate fee is payable on a semester basis.
Refund Policy:
- Withdraw within 2 weeks before semester commencement, 70% refund of the paid course fee.
- Withdraw on or after the date of semester commencement, no refund of the paid course fee.
Please note that other fees paid are non-refundable.
For interested applicants, please click here to submit your application.
Only candidates who are shortlisted by SP and hosting companies will be notified to attend interviews. Successful candidates employed by the hosting companies will be placed under the programme.
As there a variety of media job scopes available, and your resume/portfolio will be forwarded to all WSP companies, please specify in your resume your preferred areas of interest (your top 3 or 4), for better matching by the companies. For example:
- Advertising (Creative, Media, Digital/Social media, etc)
- Content Production / Creation
- Content Marketing / Strategy
- Design
- Events Management
- Media Research
- Public Relations (including corporate/marketing communications)
- Writing related
- Others (please specify)
For interested participating companies, please click here to submit your participation form
For course specific details, please contact the course manager:
Name: Mr Ng Chee Teng
Email: NG_Chee_Teng@sp.edu.sg
For other enquiries, please email to pace@sp.edu.sg
Payment Mode
a) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number.
b) For payment via Telegraphic Transfer, details will be provided in the invoice to companies.
Terms and Conditions