DIPLOMA IN BUSINESS ADMINISTRATION (DBA - S71)

WHAT YOU'LL STUDY
(Current and Previous Cohorts)

The SP Business Administration Course is a three-year full-time programme.  In your first year, you will build a strong foundation in business studies taught through engaging pedagogies such as act-learn-build, design thinking, flipped classroom and case-based methods.  At the end of your first year, you will have the freedom to choose from three options, each dealing with a broad base of industries.  In your second year, you will deepen your skills and expertise in your chosen option whilst enhancing your business fundamentals and developing sought-after skills in business analytics, digital marketing, business operations and design thinking. Your third year is when you thrive. You will work on applied industry projects and embark on exciting internships with our industry partners who are passionate about grooming new talent.

All these will help develop you into a successful ‘T-Shaped’ graduate with depth of expertise in your respective specialties and breadth of business knowledge across essential business disciplines. The three options offered to enhance student’s skills and competencies are:

INNOVATION & ENTREPRENEURSHIP
The Innovation & Entrepreneurship option attracts a special breed. Individuals who are focused, resilient and daring. Students will be immersed in the entrepreneurial ecosystem early in Year 2 to learn to identify entrepreneurial opportunities, assess financial feasibility of ventures, while living an entrepreneurial experience. Students will be also be immersed in the enterprise environment very quickly, developing their entrepreneurial mind-set in Year 2 with modules in business opportunities and the innovation process. They will be trained in design thinking and will be taught to leverage on business analytics.

Specialised modules in this domain adopt a student-focused approach to teaching and learning, supporting them with opportunities and experiences in platforms such as pitching sessions, industry mentoring, maker's fairs, hackathons and competitions. Students will learn how to assess the market feasibility of their ideas and learn business fundamentals such as business strategy and planning as well as start-up finance. The course inculcates strong and sharp business acumen, risk-taking capabilities as well as effective marketing and resources management skills in ensuring business viability. Its curriculum features the opportunity to take up the Entrepreneurship Practicum in Year 3. This option provides the hands-on experiential learning and training towards running real business start-ups. Student entrepreneurs also benefit from financing, and access to mentorship from industry and angel investors.

The skills and competencies gained in the Innovation & Entrepreneurship option are valuable to diverse organisations including nascent start-ups, family businesses, and non-profit organisations. Graduates from this option can confidently run their own businesses, while others are sought-after in organisations that value competent and talented people who can turn ideas or projects into successful endeavours.

DIGITAL MARKETING & BRANDING
Marketing is an indispensable function in any organisation. Not only does it help an organisation to position its products and services in the desired image to attract and retain customers, it also builds and creates an organisation’s most important asset – brand equity! The marketing field thus provides a wide range of exciting career opportunities. Students learn how to reach out to prospective customers by understanding their decision-making process. They will also be taught ways to conduct meaningful market research.

Students will also gain hands-on exposure to integrated marketing communications and digital marketing, equipping them with useful skills and knowledge needed to excel in today’s competitive business landscape. Apart from an internship programme the students will also be involved in marketing focused client-based applied internship project (AIP) in their final year in SP.

DBA's digital marketing & branding specialisation is designed to differentiate our graduates from others, promoting their employability as marketing professionals. DBA graduates are well positioned to start work as marketing executives. They can also find exciting and gainful careers in digital marketing, social media marketing, event management, advertising and public relations.


INTERNATIONAL TRADE & OPERATIONS
Operations is the heart of any organisation, whether it offers products or services. This is true for private companies, non-profit organisations and even government bodies. For organisations focused on delivering high quality products or services internationally, having robustly run operations can have a significant impact on its global competitiveness.

This option provides students with training in operations management critical for the smooth flow of products and services between businesses and their key stakeholders. This option emphasises hands-on applications, analytical, and problem-solving skills. Students will first learn fundamental concepts in global supply chain management, enterprise business processes, international trade processes and logistics operations. Then. they will gain exposure to skills and technology such as process mapping, optimisation, Artificial Intelligence (AI) and automation that are essential to modern-day operations.

Similar to the Digital Marketing & Branding option, in Year 3, students will apply their knowledge and skills on client-based final year projects. They will also embark on their internship in Year 3 during the non-studying semester.

Qualified professionals for operations-related positions continue to be in high demand globally. Students with the International Trade & Operations specialisation can join local companies or multi-national companies as executives in diverse areas such as operation management, project management, supply chain management, procurement, and quality management. They can also serve in a wide range of fields ranging from humanitarian logistics operations to port management.

DBA Supply Chain Challenge Collage

Year 1 Semester 1

Module Code

Module Name

Total Hours

BA0275

Business Accounting

More

90

BA0358

Fundamentals of Marketing

More

90

BA0392

Business Negotiation Skills

More

45

LC0760

Critical and Analytical Thinking (CAT)

More

30

MS1522

IT & Data Analysis for Business

More

60

SP107Y/Z

Education and Career Guidance 1: Personal Development

More

30

Year 1 Semester 2

Module Code

Module Name

Total Hours

BA0300

Business and Technology

More

60

BA0508

Economics

More

90

BA0509

Management and Human Resource Practices

More

90

EM/PXXXX

Elective

More

60

LC0761

Narrative Thinking (NAT)

More

30

MS1100

Business Statistics

More

60

SP107Y/Z

Education and Career Guidance 1: Personal Development

More

30



Year 2 Semester 1

Module Code

Module Name

Total Hours

BA0377

Service Experience & Innovation

More

60

BA2087

Financial Management

More

60

BAXXXX

Specialised Module 1

More

45

BAXXXX

Specialised Module 2

More

45

LC0757

Communicating for Professional Effectiveness

More

30

LC8062

Social Innovation Project

More

45

Year 2 Semester 2

Module Code

Module Name

Total Hours

BA0382

Business Operations & Processes

More

60

BA2107

Business Analytics

More

60

BAXXXX

Specialised Module 3

More

45

BAXXXX

Specialised Module 4

More

45

EM/PXXXX

Elective

More

60

SP201A

Education and Career Guidance 2

More

30

Innovation & Entrepreneurship Specialised Modules

Module Code

Module Name

Total Hours

BA0380

Business Opportunity

More

60

BA0381

Business Innovation & Process

More

60

BA0610

Marketing & Branding for Start-ups

More

60

BA0612

Start-up Finance

More

90

Digital Marketing & Branding Specialised Modules

Module Code

Module Name

Total Hours

BA0347

Marketing Intelligence and Research

More

60

BA0348

Consumer Psychology

More

60

BA0374

Integrated Digital Marketing Communications

More

90

BA0381

Business Innovation & Process

More

60

International Trade & Operations Specialised Modules

Module Code

Module Name

Total Hours

BA0399

International Trade Operations

More

60

BA0611

Logistics Operations

More

90

BA0905

Global Supply Chain Management

More

60

BA2307

Enterprise Business Processes

More

60



Year 3 Studying Semester

Module Code

Module Name

Total Hours

BA0400

Business Law

More

60

BA0613

Global Business Strategy

More

45

BA0388

Applied Industry Project (DMB Specialisation)

More

90

BA0488

Applied Industry Project 2 (ITO Specialisation)

More

90

BA0359

Entrepreneurship Practicum 1 (IE Specialisation)

More

22 weeks

EM/PXXXX

Elective

More

60

Students from DMB and ITO Specialisation will take BA0388 and BA0488 Applied Industry Project respectively.

Students in IE specialisation will take Entrpreneurship Practicum 1 in Semester 1 and subsequently Entrpreneurship Practicum 2 in Semester 2. 

Year 3 Internship or Practicum Semester

Module Code

Module Name

Total Hours

BA0353

Entrepreneurship Practicum 2 (IE Specialisation)

More

22 weeks

IC7008

Internship Programme

More

22 weeks

IMPORTANT NOTICE:

  • Course Structure for students starting intakes in academic year 2021/22, 2020/2021 and 2019/2020.
  • Course Structure subject to change.
  • Year 3 students from DMB and ITO Specialisations will embark on their internship either in semester 1 or semester 2. Internship programme for semester 1 and 2 will commence in the second week of the March and September vacation respectively. 
  • All DBA Year 2 students going into Year 3 should confirm their internship period before making overseas travel plans during their vacation.

 

 

tv4VgqX
"My three- years as a Diploma in Business Administration student with School of Business was a life-changing experience for me. It provided me with an excellent base and propelled my career to greater heights. The Entrepreneurship option equipped me with critical thinking skills, essential business acumen and motivation to start my own business! Beyond the academics, the SP brand is well regarded globally as Singapore's first polytechnic, and afforded me exposure to international conferences and competitions."

Mr Keith Tan
(DBA graduate)
Co-founder & Chief Executive
Wonderlabs

 

R+Pettinger+thumbr
"The SP Enterprise and Entrepreneurship programme is a top quality practice driven course which delivers the highest standards of knowledge, understanding and value for anyone who has aspirations and ambitions to set up their own business. It is a beacon for everyone - students, staff, commerce and industry. The sheer strength of the programme, the attention to detail, the coverage, the knowledge gained and imparted and the commitment of the staff, make this one of the best enterprise and entrepreneurship courses to be found anywhere in the world at any level at all."

Mr Richard Pettinger
University College London
Department of Management Science & Innovation

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