Award Winners of Global Brand Planning Competition
04 Jul 2019
On the 9th & 10th of June 2019 at NTU, two teams of year 3s from DBA’s Marketing Option took part in the Marketing Institute of Singapore & Global Chinese Marketing Federation’s Global Brand Planning Competition. Prior to the competition dates, the teams had to pick a local brand, conduct a brand audit, followed by a brand concept & communication proposal. They had 1 week to do up the proposal & deck, which was submitted to the judging committee on the 2nd of June 2019.
Competition participants included students from China, Taiwan, Bangladesh, Africa, Afghanistan & Singapore.
With the help of their mentors; our lecturers Jonathan Lok & Lim Xiu Ru, they managed to meet the deadlines and both teams emerged victorious, claiming both Silver & Gold Awards at the ceremony:
|Gold Award||Silver Award |
|Liew Hui Xuan||Teo Xing Lin Celine |
|Yeo Jia Yi Bella||Liew Ker Li Dilys |
|Tan Jia Sheng Jeremy ||Joy Wong Yin Hui|
| ||Sim Yong Zan David|
| ||Liew Sai Hoe|