Brand Management Competition for ScanTeak on 31 July 2019

11 Sep 2019

Brand Management Competition for ScanTeak on 31 July 2019

The objectives of the competition are as follows:

  1. To conduct primary and secondary research on the furniture industry and to understand buying behaviour and preferences of sitting furniture buyers
  2. To develop a branding strategy for ScanLiving, a sub-brand of Scanteak, and propose two integrated marketing campaigns.

Miss Jamie Lim, CEO of Scanteak, was present to hear all top students from each of the six classes, together with her Marketing Personnel. Tan Yen Yen, Director School of Business, gave the opening address, while Ms. Lim gave some pointers to the students regarding the furniture industry.

Tan Yen Yen (Resized)
Director, School of Business - Miss Tan Yen Yen

jamie Lim 2 (Resized)
CEO of ScanTeak - Miss Jamie Lim

Quote from Jamie Lim - CEO of Scanteak -"The presentations by the Year 2 students exceeded our expectations. It was an eye opening experience hearing fresh perspectives from the students.  We are excited to see how as can use some of their creative ideas, to help further improve our branding and marketing in Singapore." 

The Winning Teams:
The champions - class 04 (Resized)
Champions – Nur Syahirah Binte Muhammad Ikram, Lim Si Hui Reenice, Danya Jeyabalan with Ms. Jamie Lim

First runner-up class 06 -1 (Resized)
First Runner-up – Gerwyn Teo Wenqian, Loo Chun Hang, Yong Fu Siang, Chong Zhi Qing, Doreen Yap with Ms. Jamie Lim

2nd Runner-up (Resized)
Second Runner-up – Ms. Jamie Lim with Joni Soh Yen San, Nicole Goh Li Ying, Sam Chiun Fei, Lim Andrea (not in the photo)

Brand Management ScanLiving Competition 2019 (Resized)
The participants

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