Cotton On says megastores are the way forward

14 Sep 2017

The Straits Times – Life, 14 Sept 2017 - Article featured Australian retailer Cotton On Group, which is turning its stores into megastores housing several of its brands. Ms Sarah Lim, senior retail lecturer at SP’s Business School, opined that implementing a department store format works for a retailer like Cotton On because it targets a specific demographic - the younger, trendier segments of the population.

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