Creating a gem of a logo to capture Singapore’s values
23 Feb 2016
The Straits Times, 23 Feb 2016 - An advertorial by DesignSingapore featured SP’s Diploma in Creative Media Design graduate, Justin Tan. Justin who is also the creative director and owner of Apt 811 Design & Innovation Agency won the pitch to capture Singapore's new designation as a Unesco Creative City of Design in a logo. Together with his team of three, he created a logo comprising of a cut and polished diamond at the core, with its lines joined to create the five stars in Singapore's flag, representing democracy, peace, progress, justice and equality. The logo will feature widely in all collaterals relating to local design, including the guide book for the Singapore Design Week.