Digital Buyers in Singapore Research Purchases Frequently

20 Jan 2016

eMarketer, 19 Jan 2016 - Article summarised the results from a survey conducted by students from SP’s Diploma in Media and Communication (DMC) course, citing that young adults who make digital purchases in Singapore are fair frequent buyers looking for products they can’t get easily elsewhere. The survey also noted the frequency of online purchase behaviour and the frequency of digital product research among youth.