Live online auctions inject life into retail

10 Jul 2017

The Straits Times, 8 Jul 2017 - Article highlighted that at least five firms have been holding real-time auctions of their products via Facebook's live streaming service. Consumers can bid on a wide range of items, from electronics and mobile accessories to beauty products and handbags - all from behind a computer screen in their office or home. The real-time auctions allow firms to reach a large group of people at the same time, without having to pay rent for a physical shopfront. Ms Sarah Lim, senior retail lecturer at SP’s Business School, opined on the benefits of such a format.