Pedestrian Nights on Orchard Road have had no real impact, retailers say
05 Feb 2016
Today, 5 Feb 2016 - Article on how Pedestrian Night on Orchard Road have no real impact on retailers’ earnings featured SP’s retail lecturer, Mr Amos Tan, who opined that the novelty of the event wore off quickly after its launch. Mr Tan also suggested bringing street performances into malls to create the impetus for visitors to wander in, and decorating malls in tandem with the theme of the night. NP’s senior tourism lecturer, Dr Michael Chiam, opined that having different themes for each Pedestrian Night made it difficult for visitors to keep up with the changes.