Rising demand for fashionable plus-size clothing fuelling the growth of industry here

16 Feb 2017

The Straits Times – Life!, 16 Feb 2017 - Article mentioned that bigger-sized women are looking for clothes that fit well and look good on them, and brands and stores are stepping up offerings to suit their expectations. This comes at a time when a positive body image movement is sweeping through the fashion industry – for instance, international plus-sized models are bringing awareness of body diversity among women. SP senior retail lecturer Sarah Lim opined that the popularity of plus-sized celebrities is significant because it sends the message that one can look good even if she is plus-sized.