Young men spend more than women shopping online: Survey
13 Jan 2016
Channel News Asia, 12 Jan 2016 - Article featured results from a survey conducted by students from SP’s Diploma in Media and Communication (DMC), who found that young men tend to spend more on online purchases compared to women. The survey also revealed that the main motivations for shopping online among those surveyed were to get items or brands that are not available in Singapore, to access a wider range of items or brands, and convenience. Privacy also appeared to be a driving factor, especially for young men. DMC lecturer Ms Clarice Sim opined that Singapore youth appreciate being able to shop online for things without scrutiny from other people, and that some may have secret buys they want to hide from family and friends. A similar story aired on 938Live featured second-year DMC student Chong Han Lyn, who explained the survey findings and opined that she found it interesting how many of the youth surveyed said they shop online to hide their purchases from family and friends. Similar story was reported in The New Paper, Singapore Business Review and Class 95 FM.