Appealing to the “big child” and their fun side in consumers

30 Oct 2022

Article mentioned SP School of Business lecturer Lin Xiu Ru who said that it is difficult for business these days to purely offer good and retail services to attract customers and leave an impression on them. They have to rethink their business and incorporate interactivity and elements of fun into their businesses.

[Lianhe Zaobao, zbW pg 5]