Cooking videos, online sales and modern flagship: How hawker brothers shake up family’s wet market business

26 Aug 2024

Faced with declining wet market visitors, the Neo brothers set about modernising the family’s fresh pork business to attract new customers. While business was sluggish at first, they realised one thing: Customers were willing to buy fresh ingredients online. To cater to that demand, they created a simple website which would eventually set about reinventing the age-old concept of a wet market. To further enhance its operations, the Neos looked to young talent for fresh perspectives. Through EnterpriseSG’s connections, the company was introduced to SP’s Developing Enterprise Learning Through Action (DELTA) module in 2023, collaborating with Year 2 Diploma in Business Administration students to improve operations. The project also focused on reinforcing the community spirit of traditional wet markets while integrating modern elements into Quan Shui Wet Market’s business model. One outcome was the creation of a herbs and spice garden outside the company’s Tagore Lane flagship store. Developed with the same group of business administration students from SP, this garden – which is still a main feature of the store – also allows customers to freely harvest herbs to spice up their cooking.

[The Straits Times]