Experiential retailing in Singapore

26 Aug 2019

News clip featured Amos Tan, SP’s senior lecturer from the School of Business, who opined that while some retailers in Singapore have ventured into experiential retail to enhance customer experience, many are still apprehensive mainly due to the cost involved, particularly rental and manpower costs. SP’s segment starts from 18:03. 

[Channel 8] 

experiential retailing amos tan

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