Luxury labels ring in Chinese New Year with pig-inspired fashion

01 Feb 2019

Article highlighted that luxury brands are releasing collections to tie in with the Year of the Pig. Mr Amos Tan, senior lecturer at SP’s School of Business, opined that China is where the Asian economy is the strongest. He added that while luxury brands could rely on their international appeal in the past, increased competition for market share in China means that brands have to take a different approach. Such strategy is to localise products so that customers feel the brand is relevant to them and use their own culture to appeal to them because people want this deeper connection. 
[The Straits Times, Online]