Wanted: Public views on rejuvenating heartland shops

04 Feb 2022

Article featured Ms Lim Xiu Ru, a lecturer at SP’s School of Business, who opined that one of the broad trends post-pandemic is the need for social connections and heartland shops can fill that gap. She said that not all heartland shops want or have the ability to compete on e-commerce platforms and that is okay, depending on their target market. She added that beyond just being a place of business, heartland shops have an element of sincerity and familiarity that big-name malls cannot replicate.