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Romancing Singapore

In 2003, Family Matters Singapore commissioned Singapore Polytechnic (SP) to create a pair of Romancing Singapore (RS) His and Hers perfumes to be given to their partners at the RS events. Nine students and their lecturers took up the challenge and their creations were launched amid much publicity by the local media. A limited edition of the 15 mL perfumes retailed at Seiyu department stores were sold out in nine days.

Following the success of the RS perfumes, SP signed a Licensing Agreement on September 2004 with Cosmetical Asia Pte Ltd. to re-launched the perfumes as Romance Singapore His and Hers perfumes. The 50 mL perfumes packaged individually in a hand crafted teak box filled with potpourri and with a uniquely designed pair of heart logo was launched at the Asian Civilisation Museum on December 2004. The launched was well received by the media both locally and overseas. The perfumes were retailed at Nuance-Watson (Changi airport), Singapore Cable Car, Botanic Garden, Sentosa Underwater World, Seiyu, OG, John Little and souvenir shops in China Town. To date more than 4833 bottles have been sold.

These perfumes were the first in Singapore created by students and their scent was well accepted by the general public. With the assistance of a commercial partner, the sales of these perfumes was a commercial success.