SP Business School

Designing Business. Defining Tomorrow

School of Business

Designing Business. Defining Tomorrow

School of Business

Designing Business. Defining Tomorrow


Final year Diploma in Business Administration (Marketing Management options) students were filled with a bewildering array of emotions on 10 February 2017. After a semester of hard work, determination and commitment, at last it was the day of the Marketing Plan Competition 2017 finals.

Students were tasked to develop a comprehensive year-long marketing plan for Mentholatum Singapore’s Sunplay SPF 130 brand. With this marketing plan, students had to fulfil the following three objectives - to strengthen Sunplay’s proposition as the outdoor suncare expert with SPF130 as the hero, grow Sunplay’s SPF130 lotion sales by 20 per cent and finally increase trial usage for Sunplay’s SPF130 lotion.

After a preliminary round of selection, three teams were selected and given an opportunity to pitch their marketing ideas to a panel of judges. Miss Lynn Yeo, Business Director of Metholatum Singapore, was the Guest-of-Honour for the event. Alongside, Mr Shawn Lee, Marketing Manager of Mentholatum Singapore, was also present at the Marketing Plan Competition.

Miss Winnie Woot, Course Chair of the Diploma in Business Administration (DBA), graced the event and delivered a welcome speech to encourage the participating teams.

Ms Lynn Yeo, the Guest-of-Honour, also delivered a speech to the audience. She stated, “There are four key skill sets that are enduring for present and future marketers, namely analytical skills, writing skills, creative thinking as well as relationship management.” She added, “Marketing is both an art and science of understanding your target markets’ needs, fulfilling them in the most cost effective way, generating demand through insightful campaigns, delivering goods and services through appropriate channels and optimizing investment to deliver reasonable returns for the organization. Doing all of these in a fast paced, changing landscape requires passion, commitment and entrepreneurial spirit.”

The panel of judges - from left to right: Mr Shawn Lee (Marketing Manager of Metholatum Singapore), Ms Lynn Yeo (Business Director of Mentholatum Singapore), Ms Winnie Woot (Course Chair of DBA)

At the end of the day, the champion team, Sunny Side Up, won over the judges and the audience with their comprehensive analysis and realistic ideas.

From left to right: Ms Lynn Yeo, Jessica Ekaputri Suprapto, Machida Hiroaki Hugo, Shermaine Lee Yi Ting, Kheo Sher Ning Rachel and Quek Xin Yi.

When asked about her experience, Shermaine Lee said, “It was a very memorable and refreshing experience as the entire process consisted of unexpected situations and we had to react to them as quickly as possible.”

The first runner-up was Team Sunny Solutions.

From left to right: Ms Lynn Yeo, Andrea Tong Le Jia, Chan Hui Min, Tan Lin Hui Charlene and Shim Pei Ying Amanda.

After the competition, Amanda Shim said, “The entire process was very enriching as it is something that we have never experienced before. Throughout our three years in Singapore Polytechnic, we have been trained to deliver presentations and hence it was definitely an honour to actually present in front of real industry clients.”

Team Kaleidoscope emerged as the second runner up.

From left to right: Ms Lynn Yeo, Sherlynn Tan Wen Min, Pek Qian Yu, Wong Lee San, Sherlene Mok Tzui Ying, Elaine Sim Li Ping and Peh Kai Li.

When asked about her most valuable learning point throughout the entire process, Wong Lee San stated, “I think it would be working together as a team because we had to collate the different ideas and decide as a team on how suitable and feasible each idea was. If a certain idea was rejected, we had to handle it well in order to avoid any conflicts. Moreover, we had to constantly encourage each other.” She then added, “It is not about the results but the process to get you there. Overall, it was a good experience as we got to work with a real life client.”

The Best Speaker award was presented to Shermaine Lee Yi Ting of Team Sunny Side Up, for display extraordinary professionalism and confidence during her presentation.

Ultimately, all three teams wowed the audience with their spectacular and insightful presentations. This entire competition offered an admirable learning experience for both the participants and audience. It was definitely an enriching experience for the students as they were exposed to real industry situations. It was also a great opportunity to be more work-life ready as teams proposed their ideas to the industry client.

Ms Lynn Yeo, Business Director of Metholatum Singapore summed up the intensity of the competition with these words.

“I was surprised by the quality of thinking the students had in many aspects and the ideas presented today were really remarkable. Some teams displayed extremely good analytical skills and all aspects of what a competent marketing person should do. Through the respective presentations, I am ascertain that Singapore Polytechnic has provided the students with sufficient knowledge and training”.

Additionally, Miss Winnie Woot, Course Chair of the Diploma in Business Administration (DBA) shared her thoughts with us and summed up the competition with these words.

“This competition was indeed a good exposure for the students and I am pleasantly surprise with the quality of thinking displayed by the students through their proposed ideas. It was difficult to select the winner but at the end of the day, the winning team was selected as their recommendations were closest to the clients’ brief.  The clients were very pleased with the presentations today and mentioned that there were some good ideas they can tap on for their next promotions.”

Overall, the integrated marketing project was a monumental success pushing students to liberate their creative minds while equipping them with the essential marketing skills to grow from.

All three finalist teams together with the panel of judges and Singapore Polytechnic’s Business School staff.

Article written by Germaine Lam Jia Min and Song Su Ling, Evangeline of DBA/FT/3B/11.






Our Achievements

Phillip Securities POEMS Tertiary Stock and Forex/Gold Challenge 2017

POEMS Tertiary Challenge is an annual electronic trading competition where teams of undergraduates and graduate students can trade stocks, forex/ gold in a simulated trading environment on POEMS 2.0. The Tertiary Challenge is open to all students of Tertiary institutions including Universities, Polytechnics and ITEs.

2017 UOB Kay Hian Scholarship Presentation

The annual UOB Kay Hian (UOBKH) Scholarship presentation ceremony took place on the 24th Nov 2017.


Kearny (DBKF) and Yan Jie (DAC)are the winners of this year’s SOE-CHARLES & KEITH Best Interviewer Award, an accolade presented to students who have demonstrated impressive research methods and well-honed reporting skills in a programme that allows students to meet and interview entrepreneurs they admire.

Deloitte-ICAEW Scholarship 2017

The Deloitte-ICAEW Scholarship is awarded to the highest achievers at local polytechnics to support their academic goals and career ambitions.

SP students won all top 3 Usprint 2017 Prizes

SP students won all top 3 prizes at the UOB Kay Hian Inter-Polytechnic Real-Time Investment and Trading Competition (uSPRINT) 2017, the first time that a single polytechnic won all the top prizes.

Supply Chain Challenge 2017

Supply Chain Challenge (SCC) is an annual case competition organised by Singapore Logistics Association (SLA) and Singapore University of Social Services (SUSS). Team EZLife from DBA did SB proud by retaining the championship trophy for the second year running for the school. They walked away with a cash prize of $4,000.

Singapore Human Resource Challenge 2017

The Singapore HR Challenge 2017 was held on 29 July 2017. This year’s theme was “Preparing for the Millennial Workforce: Are Organisations Ready”. Our DHRMP alumni team won 2nd place in the HR competition. In addition, our alumni, Tan Zhao Xuan also won the “Outstanding Presenter Award”! This event was organised by the Singapore Human Resources Institute (SHRI).

NTU Audit & Accounting Challenge 2017

The AAC is an annual competition organised by Nanyang Business School Auditing and Assurance Team (NAAT) which aims to develop interest in the auditing and accounting field and also to create awareness on the latest audit and accounting issues.

ICAEW South East Asia Business Challenge 2017

ICAEW South East Asia Business Challenge 2017: SP Accountancy awarded the Most Collaborative Team Award.

SMU-IIAS Internal Audit Case Challenge 2017

On 3 June 2017, our SP Accountancy students competed in the competition against other university and polytechnic teams. Our students emerged as 2nd runner up (behind SMU and SUSS). We were the only polytechnic that won an award during the competition.

Singapore Human Resource Challenge 2016 - The CHAMPION team !!!

We were from the SP Business School – Diploma in Human Resource Management with Psychology (DHRMP). Our team, Personer consisting 4 members: Claira Goh, Cindy Lee, P Sharmini and Shieromie Dias.

The People Behind SPELL

There is so much to say about SPELL, as it is such a unique and one-of-a-kind retail shop run entirely by Singapore Polytechnic students.


Final year Diploma in Business Administration (Marketing Management options) students were filled with a bewildering array of emotions on 10 February 2017.

Singapore Business Plan Competition 2016

Two DAC students, Cheryl Lai and Javin Chan Jun Wei, emerged as the first-runner up in the University of Newcastle (UON) Singapore Business Plan competition 2016 on 3 September 2016.

Gatsby Marketing Challenge 2016

Students from DBA, DAC and DEEE taking the Fundamentals of Marketing module in AY 20162017 Semester 1 got to work on an industry project based on the Gatsby Moving Rubber brand.


12 August 2016 - It was a day of many emotions for 3 teams from the final year Diploma in Business Administration (Marketing Management) option students.

Poly's tie-up with RWS gives students an edge in jobs

New programme will offer interns opportunity to work full-time at higher position and pay scale.

Costa Victoria Experience

The tour was a great learning platform for the Hospitality Mid-Management Internship Programme (HMMIP) as they will start their one-year internship in the new academic year. The Hospitality Mid-Management Internship Programme (HMMIP) provides a fast-tracked career path to selected DTRM students.

Cool Japan Seminar 2015 and International Symposium on Technology for Sustainability 2015

Having the opportunity to attend the Cool Japan Seminar (CJS) 2015, held in Hachinohe from 25th of April to 2nd of May.

Singapore HR Challenge 2015

SP Business School team, “Times New Romans” comprising of students from the Diploma in Human Resource Management with Psychology (DHRMP) emerged First Runner-Up (Polytechnic Category) at the Singapore HR Challenge 2015.

Audit and Accounting Challenge 2014

4 DAC students joined the Audit and Accounting Challenge (AAC) competition which is hosted by NTU and achieved the second runner-up.

SP-ICAEW Networking Event at Cricket Club

A group of Year 2 Student attended SP-ICAEW Networking Event during the June vacation holiday on 12th June 2014 at City Hall Cricket Club.

SP-ICAEW MOU Signing cum networking event

SP signed a Memorandum of Understanding (MoU) with ICAEW to develop a Finance and Accounting Acceleration Programme.

SB Kindness Project 2014

SB Kindness Project 2014 was launched by a joint collaboration between DAC and DBA, and what a heartwarming success it was!

ASEAN Connect 2014

ASEAN Connect is a learning program for the SP Business School students, in collaboration with targeted universities and industrial partners in Indonesia, Thailand and Malaysia.

National tax competition 2014

We are a group of Year 2 students from the accountancy course who recently participated in the National Tax Competition organized by NTU as of 22 March 2014.

Peer Coaching Programme 2013 – “Interviews Live”

Year 2 students from the Diploma in Human Resource Management with Psychology (DHRMP) conducted mock interviews, as well as, gave constructive feedback to 28 Year 3 SP students. Called the Peer Coaching programme – “Interviews Live”, it was a first time collaboration between SP Business School and the Student Service Centre.

Future China Global Forum And Future China Youth Forum

The first 2 days, 8 and 9 July 2013, was the Future China Global Forum (FCGF) at Shangri-la Hotel, Singapore.

SPRING Executive Development Scholarship Award Ceremony

Our heartiest congratulations to Dennis Teo Jun Wei, our DAC Alumni, for being awarded the SPRING-GREENPAC Singapore Executive Development Scholarship 2013.

The National Tax Competition Reflection

A group of Year two students from DAC/FT/2B/06 who recently participated in the National Tax Competition organized by NTU on 2 February 2013.

Competing against the Region’s Business Students

4 students from Diploma in International Business risk exam grades to head to Indonesia for an International Business Model competition.

4 DBID Students Earned a Trip to Rochester Minnesota

In September 2013, 4 Diploma in Business Innovation and Design (DBID) students were selected by their lecturers and client, Inno4, to attend a conference on health care conference called TRANSFORM.

DBID-SIA’s Product Innovation Team Lands at SP , a recount by DBID 2nd year student by Jereme Tan

On 24th July this year, we were very fortunate to have for the first time a visit to SP’s School of Business the leader of product innovation of our flag carrier, Singapore Airlines. The attached story is a recount by our 2nd year DBID Student Jereme Tan on his thoughts about the talk and the sense of his privilege that he was able to get close and personal with the team behind the award winning team of innovators.

DBID- MND Scholar Kao Hwee Ling shares her experience on a joint project with Housing Development Board and National Development Board

Five Diploma in Business Innovation and Design (DBID) Ministry of National Development (MND) scholars who had the honour to work on a real-world project with the MND.

DBID students wins $75, 000 worth of scholarships

For the second year running, students from DBID have earned the prestigious honour of being the only polytechnic students who were conferred Ministry of National Development Executive Development and Growth Exchange (MND-EDGE) scholarships

Diploma in Business Innovation and Design Team Becomes First National WINNER for the Hewlett Packard- Junior Achievement SOCIAL INNOVATION RELAY!

4 students from the Diploma in Business Innovation and Design (DBID) participated in the Junior Achievement and Hewlett Packard Social Innovation Relay this year.

Triumph for Team SWAX at IMC 2012

Ten teams, five countries, 3 winners. SP Business School brought home a Bronze Medal during the International Marketing Competition last Saturday, 3 November 2012.

Citi FX Challenge 2011: SP Business School Students Clinch 3 Winning Positions

The Citi Foreign Exchange Challenge 2011 was held in Asia Square. There were 300 teams taking part in the tertiary competition.

AirAsia Marketing Plan Competition 2012

About 130 students and guests attended the Finals of the AirAsia Marketing Plan Competition 2012

Bringing JOY to DHRMP students

SP Business School team, “Joy”, comprising 4 students from DHRMP emerged First Runner-Up (Polytechnic category) at the Singapore HR Challenge 2012.

Singapore Indian Chamber of Commerce and Industry (SICCI) Youth Enterprise Awards 2011

On May 2011, the Singapore Indian Chamber of Commerce announced the launch of the Singapore Youth Enterprise Awards.

SP Business School winning team earns a Merit

SP Business School’s winning team earns a Merit at the Chartered Institute of Marketing (Singapore) International Marketing Competition

SP Business School Winners at Official Talents@NAA 2011

Official Talents@NAA 2011

2011 Worldwide Competition on Microsoft Office

The 2011 Worldwide Competition on Microsoft Office attracted more than 228,000 unique candidates from 57 countries.

Entrepreneurial Thinkers Excel in Global Marketing Competition

FedEx Express Junior Achievement International Trade Challenge Singapore.

National Management Competition 2011

The National Management Competition is an annual tournament aims to inculcate entrepreneur spirit and business management skills in participants.

MOS 2011

2011 Singapore Microsoft Office Academic Skills Challenge National Finals was held at ITE West Campus on 15 June 2011.

All Round Winners for DHRMP Students at Singapore HR Challenge 2011

All Round Winners for DHRMP Students at Singapore HR Challenge 2011

7th International Marketing Competition (IMC) 2010

SP Business School team was awarded the Gold Award in the local category, beating other polytechnics and private tertiary institutions.

A Win in the Asian Management Game

Fencing off tough competition from India, Macau, Malaysia and Hong Kong, our students representing Singapore in the Asian Management Game (AMG) emerged as runners-up!

FedEx / JA Competition 2010

Two teams comprising of students from DBA-IBT option emerged as merit winners in the Singapore Finals of the FedEx / JA International Trade Challenge 2010.

SB Students Represent Singapore at Global Management Challenge Finals

Team SP Strategists from the Diploma in Banking and Financial Services (DBF) represented Singapore at the international finals held at Khanty-Mansiysk, a beautiful town in Siberia, Russia.

Finex 2009

Our students scored another win for SB!

Citi FX Challenge 2009

Our students did SB proud again

Acing their Studies at NTU

SP Biz School Alumni proved that they are no shrinking violets when it comes to blazing the academic trail.

Graduate's Achievements

Our very own scholars in the local universities.

Up there with the best

SB students prove they are no slouches when it comes to management even against professionals!

Another achievement by SB students

DBA Students Emerge Champions in International Marketing Competition