What’s making headlines and getting people talking, on and off campus? Check out the hottest news at CASS.

Learning from the Pros

More than 30 students from the Diploma in Media and Communication course (DMC) attended a Social Media Certification course conducted by Starcom MediaVest group, one of the world’s leading brand communications firms.
The Social Media Certification course, conducted over three days during the semester break on the 15th, 17th, and 30th of April, was meant to help groom students on ways to manage social media platforms. The course also discussed information they should release to attract the attention of the public.
Students were also taught how to interpret, set up, and link the client’s marketing and business goals, and how to use social media to help achieve them.
Singapore Polytechnic is the first school that Starcom MediaVest Group (SMG) has offered the course to, thanks to the partnership between them. This involves senior executives from SMG teaching and mentoring DMC students.
In this way, DMC students got a chance to gain industry exposure, and SMG has involved itself in the education process of media students, and also could possibly end up hiring people who are already trained and experienced in the use of social media for communicating with consumers on behalf of clients. The programme is expected to run again later in the year for another group of DMC students.
The course, which attracted more than 60 sign-ups among the DMC students, was part of a mentoring programme by SMG, which also roped in  Facebook as a teaching partner.
Ms Eunice Tan, Senior Manager of Starcom MediaVest Group’s social and content division was the main trainer on the first day, while Matthew Drury, Head of Agency Development at Facebook, conducted the programme on the second day at the Facebook Office in Singapore.
Mr David Lee, a Senior Lecturer in DMC, who helped to organise the course for DMC students, said: “We want to arm our students with a framework so that they can thoughtfully and confidently handle social media communications on behalf of their clients.” This is because of the DMC students will eventually end up working with industry clients, whether for a continual assessment or through an interest group.
The students also managed visit the Facebook office in Singapore to understand why Facebook was such a large platform, both as a form of social media as well as a way to advertise.
The visit was a hit with the students. “It was very insightful and interesting, if it had a like button I would totally click it”, said Dion Chan of DMC/FT/3A/05.  

The team at the Facebook Singapore office

“I think it was very engaging with fun activities! I especially thought the presentation at the end of the course helped cement everything we had learnt,” added Sangeetha Segar of DMC/FT/3A/02.



Written by
Therese Grosse
Year 3, DMC