Singapore, 7 June 2013 - Singapore Polytechnic (SP) is breaking new ground by being the first education institution to release a first-of-its-kind record label.
The record label, known as SPEAR (Singapore Polytechnic Emerging Artiste and Repertoire), signifies a new and unique teaching framework that serves to put potential music students on the fast track and be groomed to be artistes and music producers.
Run by SP’s Diploma in Music and Audio Technology (DMAT), the framework allows the students to learn and integrate all their skill sets; from music composing, arranging, recording and performance to making and marketing a record. This is a unique feature that is not available in a normal music curriculum where it teaches students the basic skill sets but it does not help them to “connect the dots”.
The SPEAR initiative also reflects a refreshed DMAT course that is more industry-centric and better able to marry the aspiration of students with the opportunities in the music industry. It provides students with a unique opportunity to have their music showcased and picked up by major players in the music industry.
Singapore Polytechnic foresees that at least 4-5 bands or artistes will be produced from every batch of 60 students that undergoes the programme.
“This end to end music developmental experience enables students to assimilate into the music industry quickly upon graduation, and pursue their dreams to be recording artistes in their own right. They have a head-start over many others and will also put in good stead with major renowned record labels such as Warner Music and Universal Music," said Mr Geoffrey Low, Senior Lecturer of the DMAT course.
A pilot run of SPEAR was introduced to the year two and three students of DMAT and some of them have scored success. Under the mentorship of the DMAT lecturers, four talented SP bands and solo artistes have produced their virgin music album.
1. V’Bel – Music genre: Classical cross-over. She is a talented violinist who has recently graduated with a Diploma with Merit and a book prize. Her natural flair in music was discovered when she was five years old and since then, she has been performing in many Arts events and concerts to hone her skills.
2. Celestia – Music genre: Eclectic pop, western folk music. Graduated with a Diploma with Merit in 2009. Celestia has participated in many music competitions and won several awards.
3. Victoria Street – Music genre: Pop rock. Comprising five fresh graduates of SP, the band has a good following of fans considering that it is still relatively new. They have good performance skills, honed through their active involvement in many public and private shows.
4. Formalism – Music genre: Experimental rock band. This is the only and biggest group that is made up of an eclectic mix of nine third year students of SP. They are not only academically strong students; every member of the group also has a unique creative musical expression. The band is able to find synergy and produce great music, exemplifying “the whole is greater than the sum of its small parts”.
The full profile of these student artistes is available online at www.spear.com.sg. The next move for these bands is to have their music creations available on iTunes, Amazon and Spotify to widen the reach. With the launch of SPEAR record label, it will open new doors for them to explore varied career options.
Simon Nasser, General Manager of Warner Music Singapore, said, “As a record label, I am excited about this holistic programme to nurture future homegrown artistes and music producers. Singapore does have talent and it is a matter of giving them the proper training to bloom and position themselves in this dynamic music industry. I see potential in some of the student artistes that SP has produced, and I believe that they will have a bright future.”
The SPEAR record label was officially launched in an exciting concert held at The Coliseum, Resorts World Sentosa on 7 June 2013, Friday. Besides V’Bel, Celestia, Formalisms and Victoria Street, local indie outlet, The Sam Willows, also made a special appearance at this inaugural SP concert.
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Violinist V’bel performs with verve during the launch of SPear at The Coliseum, Resorts World Sentosa
Lead singer Deborah Jean Lee from Victoria Street singing her heart out for her fans during the launch of SPear at The Coliseum, Resorts World Sentosa
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About Singapore Polytechnic (www.sp.edu.sg)
Established in 1954, Singapore Polytechnic (SP) is Singapore’s first polytechnic. It has 10 schools that offer 49 full-time diploma courses for close to 16,000 students. SP has adopted a proven creative teaching and learning framework and it offers students a holistic, authentic and industry-relevant curriculum, innovative and vibrant learning spaces, and enriching overseas programmes.
The Polytechnic is committed to producing competent and versatile graduates, who are also imbued with sound values, so that they can be work ready, life ready and world-ready. Among the network of more than 170,000 SP alumni are successful entrepreneurs, top executives in multinational and public-listed corporations, and well-known professionals across various industries and leaders in government.
SP is the first polytechnic to be awarded the President’s Award for the Environment in 2010 and the President's Social Service Award in 2011.
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