Singapore, 13 January 2015 – A recent survey conducted by Singapore Polytechnic’s Diploma in Media and Communication (DMC) students indicated that while our youth are concerned with how they appear online, 89.1% surveyed said they would not post false or inaccurate information to portray a better online image.
The survey also revealed that 94.2% of the respondents exercised caution on social media, and more than half have adjusted their privacy settings to withhold information from their social circle. Instagram is also highlighted to be the platform with the highest increase in usage over the years. In 2014, 50.9% of the respondents are active on Instagram, but in 2012, it was only 6.5%. The survey findings were released at a press conference held today at SP.
A total of 820 youth between the ages of 15 and 35 were interviewed. 415 of the respondents were female and 405 of the respondents were male. The DMC students collected data via face-to-face street interviews across the island.
Reflecting on the findings, Nurfaizah Binte Muhd Faizuwan, one of the students who presented the results, said: "As a youth myself who is active on social media, I agree that most of us want to appear our best online, but there’s no need to be dishonest. Also, I will think twice when posting anything online as I do not want to attract unwanted attention."
DMC lecturer Miss Clarice Sim, who oversaw the survey, added: “Singapore youth are comfortable with the idea of sharing information online, but they tend to be cautious. Social media platforms like Facebook and Instagram have large audiences and there is a higher risk of missteps coming under scrutiny or heavy criticism by netizens.”
SP’s Diploma in Media and Communication students Tan Kexin, Eliza Lim, Clement Cheng, Nurfaizah Faizuwan, and Galen Tan presented their findings at the Mass Media Research Press Conference today.
Please find key findings of the survey below. You can also download the comprehensive deck here: http://bit.ly/SPMMRsurvey
Use of Social Media Platforms
Daily Social Media Usage:
- Facebook – 60.4% in 2014, down from 65.4% in 2012
- Twitter – 28% in 2014, down from 36.1% in 2012
- Instagram – 50.9% in 2014, up from 6.5% in 2012
On Online Impression Management
- 83.3% of respondents agree that maintaining a positive online image is important
- 82.0% of respondents will think twice about others’ perceptions before posting content on social media
- 94.1% of respondents will exercise caution when posting on social media
- More respondents in the 25-29 age group exercise caution before posting content on Facebook (91.8%). In contrast, only 79.7% of respondents in age group 15-19 will exercise the same caution
On Twitter, more youth between the ages of 15 and 19 exercise caution before posting content (78.4%) compared to youth in the 30-35 age group (93.6%). Similarly, more youth in the 15-19 age group exercise caution on Instagram (79.9%) compared to youth in the 30-35 age group (69.9%).
- About half of the respondents are not concerned with the responses received: 44.1% are not concerned with the number of likes/favourites on their photos, tweets, or status updates, 61.7% are not concerned with the number of shares/retweets, 53.0% are not concerned with the number of comments, and 54.4% are not concerned with the number of friends of followers.
- Youth in the 15-19 age group are a little more concerned with the number of friends or followers and likes/favourites (55.4% and 66.8% respectively) compared to youth in the 30-35 age group (44.9% and 51.7% respectively).
Methods of Online Impression Management
- 89.1% of youth surveyed would not post false or inaccurate information in order to portray themselves in a positive light
- 60.5% of the respondents would post about positive qualities or accomplishments on social media
- Males are more likely to post about their positive qualities or accomplishments on Facebook (59.4%). In contrast, only 46.2% of the females surveyed will use this method to improve their online image on Facebook. Males are also more likely to post about their positive qualities or accomplishments on Instagram (54.9%) compared to females (46.8%)
- 42.7% of respondents would edit their photos to appear physicallyattractive on their social media platforms
- Females are more likely to edit their photos on Instagram (52.3%). In contrast, only 40.3% of the males surveyed have done so
- 44.1% of respondents would remove or untag unflattering information of themselves to avoid followers to view them in an unfavorable light
- Females are more likely to remove or untag unflattering photos or status updates on Facebook (51.9%). In contrast, only 38.2% of the males surveyed have done
- 50.4% of the respondents have adjusted their privacy settings to interact with the following groups of people: Family, Friends, Colleagues/Classmates, Bosses/Teachers, Celebrities, and Bloggers
- 58.2% of the respondents will adjust privacy settings to withhold information from friends
- 46.2% of the respondents will adjust privacy settings to withhold information from family
- 36.9% of the respondents will adjust privacy settings to withhold information from colleagues/classmates
For more information, please contact:
Corporate Communications Dept
T: 6772 1622
M: 9092 5956
About Singapore Polytechnic
Established in 1954, Singapore Polytechnic (SP) is Singapore’s first polytechnic. It has 10 schools that offer 49 full-time diploma courses for close to 16,000 students. SP adopts a proven creative teaching and learning framework and offers students a holistic, authentic and industry-relevant curriculum, innovative and vibrant learning spaces, and enriching overseas programmes.
The Polytechnic is committed to producing competent and versatile graduates who are also imbued with sound values, so that they can be work ready, life ready and world-ready. SP has more than 178,000 graduates and among them are successful entrepreneurs, top executives in multi-national and public-listed corporations, and well-known professionals across various industries and leaders in government.
SP is the first polytechnic to be awarded the President’s Award for the Environment in 2010 and the President's Social Service Award in 2011.
Follow SP on Facebook at www.facebook.com/singaporepolytechnic or Twitter at www.twitter.com/SingaporePoly.