Authoring Digital Possibilities

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Trip to the Red Dot Design Museum

26 July 2010

A trip to the Red Dot Design Museum was recently organized for 40 of our pioneer batch of students from the Diploma in Digital Animation.

The Red Dot Design Award is a highly established design award given to top commercial designs annually, covering the areas of product, visual communication and experimental designs. Every year, more than 12,000 designs from all over the world will be submitted for review at the Red Dot Design Centre in Germany where a specially selected cast of internationally renowned designers congregate to determine the next wave of bleeding edge designs within a plethora of categories.

Official RedDot Design Award Logo

Within the spacious and dimly lit halls, the exhibited products and various themes were immaculately displayed, exuding elegance and style that otherwise, would be hidden within retail outlets and megastores. To most of our students, it was their first experience to get close and personal with award winning commercial products and some of the top experimental design projects.

The students were also given a small task in which they get to pick a design that appealed most to them and do a little write-up about it. In no time, they were scrutinising the designs and making full use of this unique opportunity.

Exhibit from “Tupperware”

As we develop our programmes with a strong infusion of creativity and global mindset in support of our holistic educational directives, we will certainly organize more trips in the future for our students to experience and explore beyond the context of their studies.

Students scrutinising the deisgns.



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