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NDP2011 Augmented Reality Videos

18 July 2011

Contributed by: Rufus Soh Zong Huan

Once again, students from School of Digital Media and Infocomm Technology have the opportunity to work with the NDP Multimedia Committee. They worked with the NDP2011 Mutlimedia Committee to produce a series of video that encourage audience to reflect upon the Singapore Spirit.

The project team comprises Chan Jie Sheng Wesley, Cho Wei Li Justin, Gan Chuen Yee, Gan Chuen Yew, Lim Xin Yu Bryan, Ng Junhao James and Soh Zong Huan Rufus. They are second year students from the Diploma in Visual Effects and Motion Graphics.

As this is the first time the team is offering our services to the nation, we were ecstatic and enthusiastic about the project. We interviewed several people to find out what the Singapore Spirit means to them. One word in particular has the most impact on us, Home. Without the country, there would not be a real home for any of us.

This project had put our competence to the test, strengthened our determination and confidence, built our trust and placed us in a situation to overcome “adversity”. Each of us has also found our own meaning of the Singapore Spirit. For me, they are Commitment and Determination as we have to work with a very tight schedule for this project.

What does the Singapore Spirit mean to you?

Reviewing music
for the video

Reviewing video
before rendering

You can view the videos here:






About Augmented Reality Videos

The aim is to share the Singapore Spirit through 5 different core messages namely – Competence, Confidence, Determination, Overcoming Adversity and Trust. Mode of message transmission will be done through Out‐Of‐Home advertising media such as bus stop ads, bus wraps, MRT ads etc.



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