ANALYSE
TARGET MARKET | USER REQUIREMENTS
Market research
Understanding the consumer
- To understand latest consumer trends in various product category
- To explore consumers’ current behaviour and habits
- To identify any unmet needs to drive product development
Market Profiling
- To quantify product usage behaviour with larger sample
- To assess level of brand awareness and usage of key products available in the market
- To measure brand preference and pinpoint brand drivers
Market sensing
Product Concept Testing
- To gauge consumers’ sentiments towards a set of possible new product concepts (likes, dislikes, areas of improvement)
- To identify ‘winning concept’ for further product development
Market Acceptance Testing
- To assess the level of acceptance and purchase intent of potential new product
- To measure consumers’ sentiments towards possible brand positioning concepts/ key promotional messages
LEVERAGE
FACILITIES| STUDENTS | ECOSYSTEM
Purpose built environment to foster synergistic partnerships towards innovation
Diverse community of students to support innovative collaborations
We offer a vast range of equipments to meet every product development need