Why some local retailers are opening new stores amid the pandemic

29 Dec 2021

Article mentioned SP School of Business lecturer Lim Xiu Ru, who opined that the reason behind some local retailers opening new stores amid the pandemic may be because some consumers crave for experiential shopping which e-commerce may not necessarily be able to fulfil at this point. This is the case especially for products that may involve personalisation, customisation or professional selection. She also mentioned that having a store along Orchard Road gives brands the opportunity to reach out to the well-heeled crowd and develop “upmarket positioning”.