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Effective Digital Marketing and Sales (Synchronous e-learning)

Topic:ICT, Media & Design

Course Type:Short & Modular Courses

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Overview

  • Course Date:

    08 Jan 2018 to 10 Jan 2018
  • Registration Period:

    01 Nov 2017 to 04 Jan 2018
  • Duration/Frequency:

    TBA
  • Mode of Training:

    Classroom
  • Venue:

    -
  • Funding:

    -

Course Objective

Sales is not just about selling product. Like it or not half the decisions are made and people enter into buying relationships with people they like or trust. Buying decisions have become more complex with lots of options in this knowledge economy. Building sustaining relationships, managing one self and managing another party has to be mastered through a soft blend of EQ. Customer Psychology, Understanding and Responding to people on your feet, building sustaining relationships, when to give and when not to are all soft elements to success under the big umbrella of the selling process and system.

Sales has also fundamentally shifted from traditional outdoor sales to managing and working through digitally, managing virtual clients and customers. Driving marketing strategies that would work, designing the sales process and funnel flow, implementing an e-commerce system and managing them effectively.

In this course, participants will
  • Acquire skills in identifying soft elements in unspoken environments
  • Mastering the blend within the various audiences play and how to handling them during your commercial sales and digital sales process
  • Acquire the 5 Dimensions of Customer Profiling ® to design customer focused sales pitches, contents and adjusting selling styles in both B2B and B2C environmental setting
  • Map out your customer segment and your personalized key steps in handling them
  • Design your marketing and sales process flow
  • • Implement a simple e-commerce system

Course Outline

-

Minimum Requirements

1. Minimum 0-5 years of Sales Experience
2. Basic English Proficiency

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Completion (electronic Certificate will be issued)
A Certificate of Completion will be awarded to participants who pass the assessment and meet at least 75% attendance rate

Suitable for

Across All Industry

Course Fees

For more information on course fee / or to apply, click on the “Register” button.


Applicants/Eligibility SkillsFuture Funding GST* Subsidised Fee (after GST)
Singapore Citizens aged 40 and above¹ $405.00 $12.15 $57.15
Singapore Citizens aged below 40 $315.00 $12.15 $147.15
Singapore Permanent Residents and LTVP+ Holders $315.00 $12.15 $147.15
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders² $405.00 $12.15 $57.15
Others (Full fees payable) $0.00 $40.50 $490.50

Application Procedure

1. Application must be made through STEP. Click on “Register” to apply.
2. All successful applicants will be notified with a letter of confirmation through email. 

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