Course Details

Sales is not just about selling products, but also establishing strong relationships between Salespeople and potential Buyers. Half of each transaction are decided, based on trust between both parties. Furthermore, rising number of options, in this competitive economy, make decision making even more complex. Hence, sustaining relationships, managing both yourself and potential buyers is mastered through a soft blend of Emotional Intelligence (EQ). Customer Psychology, understanding and responding to people on your feet, building relationships, when to give and empathy are all soft elements for succeeding under the selling process and system's umbrella.

Sales has also fundamentally shifted, from traditional selling (e.g., telemarketing, print media, knocking on clients' doors) to digitally working with virtual clients and customers. Driving online strategies, improving processes and funnel flows, implementing active e-commerce systems, and managing them effectively are some new tactics.

In this course, participants will:

• Acquire skills for identifying soft elements in unspoken environments
• Master the blend within how various audiences behave, and empathetically handle them during your commercial sales and digital sales processes
• Acquire the 5 Dimensions of Customer Profiling ® to design customer-focused sales pitches, content, and adjusting selling styles in both B2B and B2C environmental settings
• Map your customer segment out, as well as your personalised key steps in handling them
• Design your marketing and sales process flow
• Implement a simple e-commerce system