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Effective Digital Marketing and Sales

Topic:ICT, Media & Design

Course Type:Short & Modular Courses, SkillsFuture Series - Digital Economy

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  • Course Date:

  • Registration Period:

  • Time:

    14 hours / 2 days
  • Mode of Training:

    Facilitated Learning (Online Synchronous)
  • Venue:

  • Funding:

    Eligible for SkillsFuture Credit

Course Objective

Sales is not just about selling product. Like it or not half the decisions are made and people enter into buying relationships with people they like or trust. Buying decisions have become more complex with lots of options in this knowledge economy. Building sustaining relationships, managing one self and managing another party has to be mastered through a soft blend of EQ. Customer Psychology, Understanding and Responding to people on your feet, building sustaining relationships, when to give and when not to are all soft elements to success under the big umbrella of the selling process and system.

Sales has also fundamentally shifted from traditional outdoor sales to managing and working through digitally, managing virtual clients and customers. Driving marketing strategies that would work, designing the sales process and funnel flow, implementing an e-commerce system and managing them effectively.

In this course, participants will
• Acquire skills in identifying soft elements in unspoken environments
• Mastering the blend within the various audiences play and how to handling them during your commercial sales and digital sales process
• Acquire the 5 Dimensions of Customer Profiling ® to design customer focused sales pitches, contents and adjusting selling styles in both B2B and B2C environmental setting
• Map out your customer segment and your personalized key steps in handling them
• Design your marketing and sales process flow
• Implement a simple e-commerce system

Course Outline


Minimum Requirements

1. Minimum 0-5 years of Sales Experience
2. Basic English Proficiency

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

Suitable for

Across All Industry

Course Fees

Full Fees (before GST): $450.00

Applicants/Eligibility SkillsFuture Funding GST* Subsidised Fee (after GST)
Singapore Citizens aged 40 and above¹ $405.00 $10.80 $55.80
Singapore Citizens aged below 40 $315.00 $10.80 $145.80
Singapore Permanent Residents and LTVP+ Holders $315.00 $10.80 $145.80
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders² $405.00 $10.80 $55.80
Others (Full fees payable) $0.00 $36.00 $486.00

*As announced at Budget 2022, there will be no increase in government fees and charges for Singaporeans from 1 Jan 2023 to 31 Dec 2023. Also, as per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after baseline funding subsidy of 70%

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1 Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here
2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.

Course Trainer(s)

Zeenath Kuraisha

Zeenath Kuraisha has more than 20 years of Customer Relationship, Sales and Marketing experience. Zeena heads Asia Pacific Sales & Marketing Academy Pte. Ltd. (APAC SMA), an Award-Winning Sales Academy. APAC SMA is An Authorized Delivery Partner and Testing Body for Global Inside Sales Certifications and Accreditations with AA-ISP, The Global Association and Industry Authority for Inside Sales and is their Chapter President for Singapore.

Zeena is involved in a mission to create more employment in the areas of virtual global working and virtual sales, inside and digital sales space in additional to the creation of ethical sales skills professional standards and practices. APAC SMA has recently won the Best Sales Development Programme at Global Training Leadership Awards by Times Ascent and she has been recognized with several awards which includes ‘Top 50 Asia Women Leaders Award’ by CMO Asia, ‘Most Admired Entrepreneur Award’ by Global Marketing Excellence Awards, Recognized and is an invited guest speaker as part of ‘Unstoppable Global Women Leaders’ Conference, Part of the Global Exclusive Women Sales Pro and is involved at global sales industry collaborations and talks. She is also the Global Mentor, and Expert Panelist for AA-ISP, Service Excellence and National Skills Recognition [now Workforce development} Skills Assessor with SPRING Singapore being one of the pioneers since 2003.

Application Procedure

1. All applications must be made via Online Registration at
Course fees can be paid by the following payment modes:

a) Credit Cards, Internet Banking, NETS (Not Applicable for company sponsored)
For e-payment using Visa/Master cards and Internet Banking, please click on the ‘Make e-Payment’ button on the acknowledgement page to proceed.

b) For NETS payment, you can pay at:
Singapore Polytechnic
One-Stop Service Centre

c) For payment via PayNow, please enter the UEN No. T08GB0056ACET and indicate the invoice/registration number. 

*With effect from 1 August 2021, cheque payment will not be available.

2. All successful applicants will be notified with a letter of confirmation via email.

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