SP User Experience Centre (UXC)

Humanity-Centred Design for Sustainable Impact

SP’s User Experience Centre (UXC) helps companies solve complex challenges through its Humanity-Centred Design (HCD+) Innovation framework, enabling sustainable and human-centric solutions.

UXC specialises in Design Thinking, Emotional Design, Consumer and Behavioural Insights, and Business Model Innovation. By unpacking the 4Ps—People, Products, Profit, and Planet—the centre empowers organisations to reframe challenges, identify opportunities, and drive meaningful transformation. Through real-world application and flexible collaboration models, UXC integrates learning with innovation to deliver lasting impact.