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Post-Diplomas
TBA
TBA
10.5 hours / 1.5 days
Face-to-Face (Classroom Teaching)
The course explores the different ways businesses are adopting a customer-centric approach with customer relationship tools (CRM Tools) and how these tools aid businesses in optimising &managing their existing customer base with analytics &insights obtained from these tools. Participants will gain a broader understanding of what relationship marketing entails with proper customer relationship management tactics, and an appreciation of how proper implementation can lead to stronger customer retention.
At the end of the course, learners will be able to:
• Evaluate the different consumer touchpoints &digital/technological forces that affect relationship marketing
• Use customizable capabilities of Customer Relationship Management tools (i.e. Salesforce) to optimize lead evaluation
• Analyse consumer-based data to create better data-value based selling tactics
• Build an infographic selling toolkit to aid with personal selling
For more information on course fee / or to apply, click on the “Register” button.
| Applicants/Eligibility | SkillsFuture Funding | GST | Subsidised Fee (after GST) |
|---|---|---|---|
| Singapore Citizens aged 40 and above¹ | $279.00 | $8.37 | $39.37 |
| Singapore Citizens aged below 40 | $217.00 | $8.37 | $101.37 |
| Singapore Permanent Residents and LTVP+ Holders | $217.00 | $8.37 | $101.37 |
| SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders² | $279.00 | $8.37 | $39.37 |
| Others (Full fees payable) | $0.00 | $27.90 | $337.90 |
Singapore Polytechnic
500 Dover Rd Singapore 139651
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