Relationship Marketing & Digital Customer Relationship Management

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Relationship Marketing & Digital Customer Relationship Management

Overview

Course Date:
28 Feb 2024 to 29 Feb 2024
Registration Period:
04 Jan 2024 to 07 Feb 2024
Time:
09:00 AM to 12:30 PM,
10.5 hours / 1.5 days
Mode of Training:
Facilitated Learning (F2F)
Venue:
Singapore Polytechnic
Funding:
Eligible for SkillsFuture Credit

Customer Relationship Management is a 1.5 Day short course which will cover an overview of customer relationship management in the digital age.

Course Objective

The course explores the different ways businesses are adopting a customer-centric approach with customer relationship tools (CRM Tools) and how these tools aid businesses in optimising &managing their existing customer base with analytics &insights obtained from these tools. Participants will gain a broader understanding of what relationship marketing entails with proper customer relationship management tactics, and an appreciation of how proper implementation can lead to stronger customer retention.

At the end of the course, learners will be able to:

• Evaluate the different consumer touchpoints &digital/technological forces that affect relationship marketing
• Use customizable capabilities of Customer Relationship Management tools (i.e. Salesforce) to optimize lead evaluation
• Analyse consumer-based data to create better data-value based selling tactics
• Build an infographic selling toolkit to aid with personal selling

Course Outline

• Introduction to Relationship Marketing & Analytics
• CRM: Best Practices
• Data Analysis: Mining Data from Various Sources
• Insight Driven, Data-Value Based Selling
• Optimising Retention: Using Infographics

Minimum Requirements

Familiarity with digital marketing. Participants should have used basic marketing automisation tools such as Mailchimp, Hubspot, Marketo, SalesForce etc.

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Completion (electronic Certificate will be issued)
A Certificate of Completion will be awarded to participants who pass the assessment and meet at least 75% attendance rate

Suitable for

Customer Relationship Manager, Sales/Marketing Manager, Consumer Acquisition Lead

Course Fees

The course fees payable above are inclusive of prevailing GST rate.

Applicants/Eligibility	SkillsFuture Funding	GST	Subsidised Fee (after GST)
Singapore Citizens aged 40 and above¹	$279.00	$8.37	$39.37
Singapore Citizens aged below 40	$217.00	$8.37	$101.37
Singapore Permanent Residents and LTVP+ Holders	$217.00	$8.37	$101.37
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders²	$279.00	$8.37	$39.37
Others (Full fees payable)	$0.00	$27.90	$337.90

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

¹ Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here.
² Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.