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Scent Journer is a Singapore-based perfume brand that has grown from a personal fascination with scent into a successful fragrance business selling thousands of products, including via Sephora’s online platform.

Founded by Joyce Lian, the brand traces its roots back to her studies at Diploma in Perfumery & Cosmetic Science (DPCS), where she learned about raw materials, chemical structures, and formulation. Her time at polytechnic — combined with a long internship in fragrance development — helped her build the deep sensory knowledge and technical skills that would later form the foundation of her own label.

After graduating from SP, Joyce went on to complete a Chemistry Degree and later co-founded Scent Journer with partners through an entrepreneurship programme, securing start-up grants to fund the business. The brand focuses on mindfully formulated fragrances made with high-quality and sustainably derived ingredients, designed to be wearable daily without causing discomfort. Each scent undergoes months of research and hand-blending to ensure quality and distinct character. Over the years, Scent Journer has expanded its presence offline through pop-ups and retail partnerships and even begun selling internationally.

Read more about it in Vulcan Post.