Overview
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Duration/Frequency:
16 Hours
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Mode of Training:
Face-to-Face (Classroom Teaching)
Course Objective
This course is designed to help participants grow their local businesses for the South East Asian markets through managing their brand equities and developing strong brand strategies, as well as narratives to communicate to their stakeholders.
Participants will learn to design their brand narrative by translating their company values, ethos etc. through case studies and other tools to develop a strong brand storytelling and positioning for both local and regional markets.
More Information
Singapore is at its strong position to expand more local brands overseas. A strong brand identity requires a formidable business model, strategic brand architecture, image and narrative; on top of that, the know-hows to penetrate regional and even global markets. Singapore brands need to diversify supply chains and seek potential global markets to expand their businesses. This course shall allow learners to build and develop strong local brands for regional market penetrations.
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