Overview
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Course Date:
9 Jun 2026 to 10 Jun 2026
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Registration Period:
17 Mar 2026 to 19 May 2026
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Duration/Frequency:
16 hours | 9am to 6pm
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Mode of Training:
Classroom
Course Objective
This course aims to explore the business and technical perspectives for development of new product concepts.
Using the knowledge and skills learnt, participants will be able to identify a product development strategy and design product concepts, taking into consideration consumer needs & preferences through user empathy studies, generation of concepts from the identified needs, and maximise commercial viability through systematic planning of the product development process.
Innovativeness is expected to be infused in the strategy, concepts and plans and will be assessed.
More Information
Today, consumers look for new experiences in the food they consume. Food technologists have to understand the market environment and unmask consumer insights before they embark on laboratory-based product development activities. This module is about the development of new product concepts.
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