Course Details

Class schedule:
Every Wednesday 
6:30pm - 9:30pm

Duration:
300 hours (1 year)

Enquiries:
For enquiries, please email to ptenquiry@sp.edu.sg.

Please refer to the Academic Calendar.

• Develop digital marketing strategies using consumer insights, market research, and digital media analysis
• Plan and execute search engine marketing (SEM), content marketing, and multi-channel digital campaigns
• Create engaging digital content including copywriting, social media content, livestreams, and e-commerce campaign assets
• Apply marketing analytics, data modelling, and performance analysis to optimise customer engagement and conversions
• Build and manage brand presence across social media through public relations, affiliate marketing, and reputation management
• Execute end-to-end digital marketing campaigns through hands-on capstone projects covering strategy, content creation, campaign management, and post-campaign analysis

This is a 1-year part-time course consisting of 2 Post-Diploma Certificates conducted over 2 semesters.  

To provide you a flexible learning experience, over 70% of the course is conducted asynchronously, meaning you can learn online at your own pace. You will still have the opportunity to engage your lecturers and peers at regular check-in periods. The remaining 30% of the course is conducted either onsite on campus or through online lessons.

For more information on the course, click on the “Register” button.