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In the interview, design expert Distinguished Professor Emeritus Don Norman, Founder of the Design Lab, University of California San Diego, Co-founder of the Nielsen Norman Group and Don Norman Design Award, USA emphasises the importance of human-centered design, creating systems that account for the diversity of real-world human experiences. He highlights how AI is already embedded in everyday tools, offering efficiency and insight, but cautions about ethical and environmental impacts. Reflecting on Singapore, he praises the country’s organisation and governance, noting its ability to implement effective systems and serve as a model for balancing technological progress with societal well-being. Don was a keynote speaker at the SP-hosted Don Norman Design Award 2025 (DNDA25) Summit from 19 – 21 November 2025, bringing together more than 1,000 students, educators, business owners, designers, and industry leaders from 10 countries to explore how design can solve real-world challenges.

[Money 89.3]