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The Johor Bahru-Singapore Rapid Transit System (RTS) Link is set to enhance connectivity between the two cities. This development prompts concerns among Singaporean retailers about increased consumer spending in Johor Bahru, driven by favourable currency exchange rates and the rising cost of living in Singapore. Januel Koh, a Digital Marketing and Branding Lecturer at SP's School of Business, identifies key sectors likely to be affected. “Singaporeans love to go to Johor to buy groceries for apparel, fashion, and technological products," he noted. Additionally, services such as haircuts, spa treatments, and massages are popular due to the cost savings of 30% to 60% in Johor Bahru.

[Singapore Business Review]