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Older entrepreneurs, so-called “late bloomers”, are carving out a niche in Singapore’s beauty scene, challenging the idea that it is only for the young. The article showcases individuals who started beauty-related ventures later in life and found success by leveraging platforms like TikTok to reach younger audiences. One example is, a 52-year-old jagua and henna artist David Peh, who gained popularity among Gen Z customers through social media, including students from SP who discovered his work online. One of them is Yeo Shi Rui, who appreciates the life advice given by David when he does jaguas, and finds the intergenerational connection between him and his Gen Z customers heartwarming.

[The Straits Times]