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Two 18-year-old SP School of Business students, Hyuga Karamochi and Caleb Yap Keane Yang, have turned a personal pet-care problem into an entrepreneurial success with their AI start-up, Broby. Originally inspired by Hyuga’s toy poodle Abby’s post-surgery struggles, the duo first created a bitter-tasting bandage to stop pets from licking wounds. However, after receiving feedback from veterinarians that the idea lacked novelty, they pivoted in April 2025 to develop Broby, an AI-powered transcription tool that automates medical documentation for vets. Despite having no technical background, they self-taught coding, sought help from SP’s School of Computing students and mentors, and gained valuable guidance through SP’s Overseas Entrepreneurship Immersion Programme and the WaveSparks Young Founders Summit. These programmes connected them with veterinarians in Singapore and Malaysia who provided real-world data to train the system. Broby functions as a Chrome extension and web app that uses speech-to-text AI to generate complete consultation notes in real time, saving vets hours of paperwork. The tool is locally optimised to recognise Singlish, Mandarin, Malay, Tamil, Japanese, and English, reflecting the multilingual nature of consultations. Since its incorporation in July 2025, supported by funding from SP, Broby has gained 21 veterinary users from nine clinics across Singapore and Malaysia, each paying $99 per month. SP Entrepreneurship Centre’s Assistant Director Jovan Peh said the duo’s journey showcases the strong ecosystem of guidance, funding, and opportunities that SP provides to help students grow “from idea to impact.”

[The Straits Times]