Detail

May 15, 2025

‘I started my business in my bedroom with one 3D printer’

SP alumnus Jovi Lim began his entrepreneurial journey from his bedroom last year, using savings from an internship to buy a 3D printer. Self-taught through YouTube tutorials on design and 3D modelling, the 20-year-old launched Sonogo, a brand selling stylish, sustainable designer lamps made from plant-based materials. What started as a fun project creating small items evolved into a business with over 350 lamps sold. Motivated by his love for architecture and interior design—and the lack of affordable options for students—Mr Lim set out to offer well-designed, wallet-friendly lamps. His products stand out for their clean aesthetics, accessible pricing, and meaningful design stories, earning him a growing customer base. Similar news reported on Red Hot Singapore.

[The Straits Times]