From Bukit Batok to the iconic neon-lit billboards in Times Square, Singaporean musicians The Bala Boys are creating wellness-focused music by bridging classical Indian ragas with Western soundscapes. The twin brothers, Ganesh and Sriram Balasubramanian, 28, were featured on a Times Square billboard in New York City from 16 to 22 May 2025 for their album Om and Affirmations. Their musical journey began at the tender age of five. After completing their studies at St. Joseph’s Institution and SP, they moved to Boston to attend the Berklee College of Music.