Course Details

Creating Social Media Content with Artificial Intelligence (AI)

Overview

  • Course Date:

    10 Jun 2026 to 11 Jun 2026

  • Registration Period:

    30 Mar 2026 to 20 May 2026

  • Duration/Frequency:

    16 hours | 9am to 6pm

  • Mode of Training:

    Classroom

Keen on organising a corporate run for you and your colleagues? Email us at PACE_Training@sp.edu.sg.

Course Objective

This course is for retail, tourism, service, and business development professionals wanting to elevate their digital presence and maximise engagement. Using Artificial Intelligence (AI) tools like ChatGPT and MidJourney, participants will learn to mine audience insights, craft compelling captions, hooks, hashtags, develop consistent brand styles, generate on-brand visuals, as well as build data-driven content calendars reflecting their organisation’s unique voice.

Drive measurable brand visibility and growth, as well as receive a set of ready-to-use templates to apply all learned skills.

By the end of the course, participants will be able to:
  1. Create visuals matching your brand's social media and overall marketing style.
  2. Improve visuals, based on audience feedback and brand messaging, to successfully connect with your target market.
  3. Design and produce marketing materials (e.g., social media posts, campaign graphics, presentations) that increase brand awareness and engage your audience.

Topics to be covered
  • Identifying Trending Content on Social Media
  • Understanding Audience Social Media Behaviours
  • Creating Messaging that Connects with your Audience
  • Alignment of Brand Content for Different Social Media Platform
  • Creating Brand Consistent Messaging and Visuals
  • Strategy for Planning Social Media Content Calendar

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Singapore Polytechnic

500 Dover Rd Singapore 139651

Last updated: 11 June 2025

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