Course Details

Enquiries
For enquiries, please email to ptenquiry@sp.edu.sg.

• Apply economic and statistical concepts, develop marketing plans, and utilise AI tools to enhance workplace communication and decision-making.
• Demonstrate proficiency in accounting, finance, HR, and data analysis, and employ emotional intelligence to manage resources and resolve workplace challenges.
• Interpret financial statements, apply cost management techniques, and leverage data analytics and AI tools to generate insights and support strategic financial planning. Evaluate HR strategies, implement sustainability-driven practices, and develop solutions to enhance talent attraction, retention, and organisational performance.
• Design integrated digital marketing campaigns, create compelling content, and analyse campaign performance using digital tools and platforms. Assess emerging digital business models, apply automation and AI solutions, and devise strategies to drive innovation, improve processes, and respond to market disruptions.
• Integrate knowledge across modules to analyse business challenges and propose strategic, real-world solutions through an applied capstone project.

Designed For

This is a 2.5-year part-time course consisting of 5 Modular Certificates conducted over 5 semesters. 

Note: This Diploma offers 2 tracks in Modular Certificates 3 and 4. Please click here for the Module Synopsis.

• If you are keen on taking Elective Specialisation Track A - Accounting & Analytics and Talent Management & Sustainability, please click here.
• If you are keen on taking Elective Specialisation Track B - Digital Marketing & Analytics and Digital Business & Innovation, please click “Register” to submit your application.

Upon applying for the chosen track and accepting offers (if offered), you have confirmed your MC selection. This decision is final and cannot be amended under any circumstances and appeals.

For more information on the course, click on the “Register” button.