Driving Performance Marketing Strategies through Analytics

SP Scholarship & SP Engineering Scholarship

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Overview

Course Date:

TBA

12 Mar 2026 to 13 Mar 2026

Registration Period:

TBA

9 Jan 2026 to 23 Feb 2026

Duration/Frequency:

14 hours

Mode of Training:

Facilitated Learning (F2F)

Course Objective

The course aims to equip participants with the knowledge and skills to improve return on investment (ROI) on marketing efforts. The key learning objectives are:

• Understand the derivatives and importance of ROI in Digital performance marketing measures
• Understand the analysis process of channel, platform &vehicle performance, to drive performance marketing decisions
• Identifying key strategies from analysis to drive ROI in performance marketing

Overview

Course Date:

Registration Period:

Duration/Frequency:

Mode of Training:

Course Objective

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