Essentials of Digital Marketing

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Essentials of Digital Marketing

Overview

Course Date:
TBA
Registration Period:
TBA
Duration/Frequency:
TBA
Mode of Training:
Classroom
Venue:
-
Funding:
-

Course Objective

Essentials of Digital Marketing is a 1.5 Day short course which will cover the absolute fundamentals of digital marketing. The course will uncover various tools within the digital marketing spectrum which aids businesses in managing their web presence, search ranking, social media, mobile and performance metrics.

This will give participants a broader understanding of digital marketing and an appreciation of how proper implementation can lead to probable streamlining of business processes.

Course Outline

This course consists of a 1.5 day workshop where the trainers will share valuable insights into the experience while designing a digital marketing campaign. Through a blend of facilitated learning and immersive activities, you will learn about:

The Digital Marketing Landscape
Evaluating web presence
SEO/SEM
Social Media & Mobile Marketing
Performance Metrics & Analysis
The future of Digital Marketing

Minimum Requirements

Proficient in English

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Completion (electronic Certificate will be issued)
A Certificate of Completion will be awarded to participants who pass the assessment and meet at least 75% attendance rate

Suitable for

This course is designed for aspiring entrepreneurs, executives, managers, and business leaders who wants to develop a broad understanding of the dynamic world of digital marketing.

Course Fees

For more information on course fee / or to apply, click on the “Register” button.

Applicants/Eligibility	SkillsFuture Funding	GST*	Subsidised Fee (after GST)
Singapore Citizens aged 40 and above¹	$270.00	$8.10	$38.10
Singapore Citizens aged below 40	$210.00	$8.10	$98.10
Singapore Permanent Residents and LTVP+ Holders	$210.00	$8.10	$98.10
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders²	$270.00	$8.10	$38.10
Others (Full fees payable)	$0.00	$27.00	$327.00